Blake Lively doesn't have a stylist. Honestly, that's the first thing you have to wrap your head around if you’re trying to decode her wardrobe. While every other A-lister in Hollywood has a team of fashion architects planning their beach debuts six months in advance, Blake is basically just scrolling, shopping, and tagging her own photos.
It’s chaotic. It’s authentic. And it’s why everyone is constantly obsessed with Blake Lively swimwear.
She doesn't just wear a bikini; she creates a "moment." Remember that ruby red set she wore to promote Betty Buzz? Or the white "summer lovin'" suit that had everyone Googling "cap sleeve bikinis" for three months straight? She knows exactly how to play the high-low game, mixing boutique finds with high-end designer pieces that usually sell out the second she hits "post."
The "Betty Buzz" Red Bikini: Why It Went Viral
Let’s get into the specifics of that red bikini because, wow, the internet nearly folded in half over that one. It wasn't just a swimsuit. It was a whole 1970s-inspired vibe.
Lively donned a bright ruby red, cupped bra-style top with high-waisted bottoms. She paired it with yellow-and-white striped towels and heart-shaped sunglasses. It felt less like a celebrity promo and more like a lost frame from a vintage film set. The brand? While many people speculated, much of the look was attributed to labels like Dolce Liberta and high-end accessory designers like Brent Neale.
She’s got this knack for finding "Tomato Girl" aesthetic pieces before they even have a name. It’s effortless.
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The White Cap-Sleeve Look (And Why You Can't Find It)
One of her most legendary poolside shots featured a white, short-sleeved bikini top with a wrap-around waist detail. People lost their minds. It was sporty but somehow incredibly elegant. This is the "Blake effect"—she picks silhouettes that most people avoid because they look "too difficult" to pull off, then makes them look like the only thing you should ever wear to a pool.
Most of her swimwear choices lately lean toward:
- High-waisted silhouettes that offer a retro, pin-up feel.
- Underwire support that actually functions (a rarity in celebrity "thirst trap" fashion).
- Cut-out one-pieces that manage to be sexy without being "too much."
She recently shared a black cut-out swimsuit from a family vacation that perfectly balanced that "cool mom" energy with "Gossip Girl" levels of chic. She doesn’t do boring.
Does She Actually Have a Swimwear Line?
Here is the part where everyone gets confused. There is a brand literally called LIVELY that sells bras and swimwear. It is very popular. It is very successful.
It has nothing to do with Blake.
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People constantly tag her in it, and search engines get the two mixed up all the time. Honestly, it’s a missed opportunity. Blake has joked about starting a clothing line for years—dating all the way back to her "Preserve" days—but so far, her business ventures have stayed in the beverage (Betty Buzz) and haircare (Blake Brown) space.
If she ever did drop a swim line, it would probably be 90% vintage silhouettes and 10% sparkly Louboutin-inspired accents. But for now? We're just stuck hunting down her tags on Instagram.
How to Get the Look (Without the Hollywood Budget)
If you're trying to replicate her style, stop looking for "basic" suits. Blake thrives on texture and color. She loves a primary red. She loves a crisp, stark white.
Focus on the Construction
Blake tends to favor "bra-sized" swimwear. If it looks like a piece of lingerie but is made of Italian Lycra, she’s probably into it. Brands like Zimmermann or Malibu June often hit that same hyper-feminine, structured note she loves.
The Accessory is Key
You never see her in just a suit. It’s always the chunky gold rings, the messy pigtails, or the designer sunglasses that look like they cost more than your car. She’s a maximalist at heart. Even at the beach.
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Consistency Over Perfection
Her trainer, Don Saladino, has gone on record saying her physique isn't about "crushing it" for three hours a day. It’s about consistency. That reflects in her fashion, too. She knows what works for her body—structured tops, high-cut legs, and bold colors—and she doesn't deviate just to follow a trend.
What's Next for Blake’s Summer Style?
As we move through 2026, expect her to lean even harder into the "Indie Sleaze" revival that’s hitting the runways. We’re already seeing her wear more studs and leather in her street style; don't be surprised if her next beach outing involves some hardware-heavy bikinis or 90s-style minimalist one-pieces.
The takeaway? Don't wait for a "Blake Lively Collection" to drop. Instead, look for pieces that feel substantial and slightly "extra."
To truly channel her vibe, look for swimwear with scalloped edges, underwire cups, and bold primary colors. Skip the flimsy triangles and go for something that feels like it has some history to it. And for the love of fashion, don't forget the sunglasses.
Check out boutique labels on sites like Revolve or Net-a-Porter, specifically filtering for "retro" or "structured" styles to find those Lively-esque silhouettes before the summer rush begins.