Blake Lively Super Bowl Outfit: Why Her $500,000 Tracksuit Is Still Viral

Honestly, most of us go to football parties for the dip. But when you’re Blake Lively, and your best friend is Taylor Swift, the Super Bowl isn't just a game—it’s a high-stakes runway where the "bleachers" are a luxury suite and the dress code is "elevated athleisure."

When she walked into Allegiant Stadium for Super Bowl LVIII, the Blake Lively Super Bowl outfit didn't just turn heads; it basically broke the fashion internet. People were confused. They were obsessed. They were... nostalgic for Glee?

The look was a masterclass in "high-low" dressing, though the "low" part was still more expensive than most people’s cars. She showed up in a bright "Chiefs Red" Adidas tracksuit that, upon closer inspection, was actually a rare Adidas x Balenciaga collaboration. But the real kicker wasn't just the clothes. It was the fact that she was wearing nearly half a million dollars in jewelry just to eat stadium popcorn.

The "Shants" and the Sue Sylvester Vibes

Let’s talk about those pants. For hours, everyone thought she was just wearing a baggy pair of track pants with some killer red stilettos. It wasn't until later that Blake took to Instagram to reveal the truth: she was wearing "shants." That’s "shoe-pants" for the uninitiated.

The $3,790 Balenciaga creation is a bizarre, one-piece hybrid where the pants are literally sewn into the heels. It’s the kind of fashion choice that makes you wonder how she used the restroom, but hey, that’s the price of being a style icon. The oversized silhouette and the triple-stripe sleeves immediately drew comparisons to Sue Sylvester from Glee.

Twitter had a field day. "Blake Lively is dressed like Sue Sylvester on her way to sabotage the New Directions," was the general consensus.

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Whether it was a deliberate homage or just a coincidence, it worked. The outfit was loud, unapologetic, and perfectly coordinated with Taylor Swift’s more muted black ensemble. Underneath the massive jacket, she kept it (relatively) simple with a white Aritzia Babaton Sculpt Knit cropped tank. At $58, it was the only piece of the outfit that didn't require a bank loan.

Half a Million Dollars in "Friendship Bracelets"

While the tracksuit was the hook, the jewelry was the entire story. While Taylor Swift was rocking "87" pendants for Travis Kelce, Blake decided to turn her arms into a Tiffany & Co. museum exhibit.

She wore a staggering 14 bracelets stacked on her wrists.

The Jewelry Breakdown (By the Numbers)

If you’re wondering how you get to a $469,075 total, here is the math on that "casual" game-day bling:

• Necklaces: She layered three different Tiffany HardWear graduated link necklaces. One was 18k gold ($18,500), one was a bold yellow gold version ($62,000), and the pièce de résistance was a rose gold link necklace encrusted with pavé diamonds that retails for a casual $78,000.
• The "Snake" Earrings: Fans of Taylor Swift immediately noticed Blake’s Elsa Peretti snake earrings ($4,000). Was it a nod to Reputation (Taylor’s Version)? In the world of Swiftie Easter eggs, nothing is ever "just" an earring.
• The Wrist Stack: This is where things got wild. She wore multiple Tiffany Lock bangles (ranging from $16,000 to $42,000 each) and a Tiffany Knot double-row bracelet in white gold with diamonds that goes for about $54,000.

She even joked on Instagram that she borrowed "more jewelry than the skeleton in the Pirates of the Caribbean ride." Honestly? Accurate.

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The Kim Kardashian Connection

Fashion is a small world. Just a week before the Super Bowl, Kim Kardashian was spotted in the exact same red Adidas x Balenciaga tracksuit.

While Kim kept hers a bit more "street" with a tiny silver bag, Blake went full '80s glam. She traded the minimalist vibe for "Sporty Spice" energy, complete with massive, voluminous curls that looked like they were held up by magic and a whole can of hairspray.

The hair was actually a huge talking point on its own. It was a departure from her signature "Manhattan socialite" waves. Instead, we got "Disco Diva" volume. It was the perfect counterpoint to the baggy, masculine silhouette of the jacket. It’s that contrast—ultra-expensive jewels, retro hair, and a tracksuit—that makes a Blake Lively Super Bowl outfit feel so human despite the price tag.

Why This Look Actually Matters for SEO and Trends

You might think, "It's just a tracksuit, why are we still talking about it?"

It’s because it represents a shift in how celebrities approach "sports" fashion. We are moving away from jerseys and into "brand-coded" support. By wearing the team colors (red) through a high-fashion lens, she stayed on-theme without looking like she just walked out of the NFL Pro Shop.

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Also, the "shants" trend is a weird one. We’ve seen them on the runway for years, but seeing them in a football suite makes the "unwearable" suddenly feel... well, not exactly wearable for us, but definitely relevant. It’s high-fashion trolling at its finest.

How to Get the Look Without the $400k Price Tag

You don't need a Tiffany contract to pull off this vibe. The "Blake Lively Formula" is actually pretty easy to replicate if you strip away the Balenciaga labels:

1. Go Monochrome with a Twist: Find a bright red tracksuit. Adidas still sells the "Adicolor" line which is almost identical in color to the Balenciaga version but costs about $150 total.
2. The "Sculpt" Top: The Aritzia tank she wore is a cult favorite for a reason. It’s thick, it stays in place, and it’s $58.
3. The "More is More" Jewelry: You don't need real diamonds. The key is the stack. Mix metals—gold, silver, and "diamond" pavé—and don't stop until your arm feels slightly heavy.
4. The Hair: If you have natural curls, let them go wild. If not, use a small-barrel wand and brush the curls out for that '80s frizz-glam volume.

The Blake Lively Super Bowl outfit worked because it didn't take itself too seriously. She was there to cheer, jump around, and probably stress out over the overtime clock—and she did it all while wearing a house's worth of gold.

Your Next Step: If you're looking to upgrade your own athleisure, start with a high-quality ribbed tank like the Aritzia one Blake wore. It’s the most versatile piece of the whole look and works just as well with jeans as it does with a $3,000 pair of shoe-pants.