If you spent any time on the internet in late 2024, you probably saw the headlines. It started with a weirdly quiet press tour for It Ends With Us. Fans noticed that Blake Lively and Justin Baldoni—the stars of a movie about an intense romance—weren’t even in the same room. No joint interviews. No group photos. Honestly, it was awkward.
But then the Blake Lively Justin Baldoni New York Times investigation dropped. Suddenly, the "creative differences" rumors looked like a light appetizer for a very messy main course involving lawsuits, alleged smear campaigns, and $250 million legal battles.
The Article That Set Hollywood on Fire
In December 2024, The New York Times published a bombshell piece titled “'We Can Bury Anyone': Inside a Hollywood Smear Machine.” It wasn't just a gossip column. This was a 4,000-word deep dive by investigative heavyweights like Megan Twohey.
The article basically accused Justin Baldoni and his crisis PR team of trying to destroy Blake Lively’s reputation. According to the report, after Lively raised concerns about a hostile work environment and sexual harassment on set, Baldoni’s team allegedly planned a "social manipulation campaign." The Times cited text messages and internal emails suggesting a strategy to "bury" the actress by planting negative stories and fueling TikTok rumors about her being a "diva."
Lively’s legal team claimed Baldoni used these tactics to deflect from his own behavior. She filed a formal complaint with the California Civil Rights Department, alleging that Baldoni made inappropriate comments about his sex life and created an environment that was "unprofessional and sexually inappropriate."
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Baldoni’s $250 Million Fight Back
Justin Baldoni didn't just sit there. He sued The New York Times for libel on December 31, 2024. That's a massive move. He’s asking for $250 million in damages.
His side of the story? He claims the Times piece was "rife with inaccuracies" and relied almost entirely on a "self-serving narrative" from Lively. Baldoni’s lawsuit alleges that the text messages published by the Times were actually "doctored and manipulated."
Here is what Baldoni’s team says really happened:
- They claim Lively tried to "hijack" the film creatively.
- Baldoni alleges she used false harassment claims to gain total control over the final cut.
- He says he was essentially barred from his own movie’s premiere and after-party.
- His lawyers argue the Times ignored "thousands of pages" of evidence that contradicted Lively's claims.
It’s a classic "he said, she said," but with world-class lawyers and a legendary newspaper caught in the middle. The Times stands by its reporting, saying it was "meticulous and responsible."
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The Creative Power Struggle
One of the most fascinating parts of the Blake Lively Justin Baldoni New York Times fallout is the look it gives us into how movies actually get made. Or how they fall apart.
Baldoni bought the rights to Colleen Hoover’s book back in 2019. It was his baby. But by the time they were filming, Lively was a massive star with a lot of pull. Rumors surfaced that there were two competing edits of the movie. One was Baldoni’s original vision; the other was a cut commissioned by Lively and edited by Shane Reid (who worked on Deadpool & Wolverine).
The version we saw in theaters? That was Lively’s.
Lively even mentioned in interviews that her husband, Ryan Reynolds, wrote a "large chunk" of the pivotal rooftop scene. Baldoni reportedly didn't even know Reynolds had rewritten it until later. You can see how that would rub a director the wrong way.
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Why This Matters in 2026
We’re now looking at a trial date set for May 18, 2026. This isn't just about two celebrities who don't like each other. It’s a landmark case for how the media handles "confidential" civil rights complaints and how much power a star has to change a director's vision.
The fallout has been everywhere. Baldoni was dropped by his agency, WME (which also happens to represent Lively and Reynolds). Even Taylor Swift got dragged in via subpoenas because she was reportedly present for some of the on-set tensions.
What You Should Know Now
If you're following this, keep an eye on these specific developments:
- The Evidence Phase: Watch for more "unsealed" texts. We’ve already seen messages where Baldoni claims Lively was "setting a trap" by refusing body doubles for sex scenes.
- The Libel Suit: If Baldoni wins against the New York Times, it could change how investigative journalism works in Hollywood.
- The "Nicepool" Connection: There’s even a weird legal thread where Baldoni’s team is looking into whether a character in Deadpool & Wolverine was designed to mock him.
The reality is that nobody really "won" here yet. The movie was a box office hit, but the reputation of everyone involved has taken a hit. Lively was criticized for a "tone-deaf" press tour that focused more on her hair care line than the movie's themes of domestic violence. Baldoni is fighting to keep his career from being ended by the "predator" label.
Takeaway Insight: In the age of social media, a movie's "behind-the-scenes" drama is often more influential than the movie itself. For fans, the best next step is to look past the TikTok "Team Blake" or "Team Justin" hashtags and wait for the actual court transcripts. That's where the real truth—and the unedited texts—will finally live.