Buying a car is exhausting. You spend hours scrolling through listings, dodging pushy sales calls, and wondering if that "great deal" is actually a lemon in disguise. If you’ve been looking for a vehicle in North Georgia, you’ve probably stumbled across bill holt mitsubishi marietta. But here’s the thing: most people looking for this dealership are actually looking for its newer home.
The dealership isn't physically in the heart of Marietta anymore. It moved.
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Years ago, Mitsubishi Motors announced the relocation of the franchise to Canton, specifically at 2255 Marietta Hwy, Canton, GA 30114. It’s a bit of a local quirk. People still search for the Marietta name because of the highway address and the dealership's deep roots in the Metro Atlanta area. Honestly, if you drive to the old spot expecting a lot full of Outlanders, you’re going to be disappointed.
Why the Bill Holt Name Still Sticks
Bill Holt Automotive is a bit of a powerhouse in Georgia. They’ve been around since 2017 as a formal entity, but the family name carries weight in places like Blue Ridge and Ellijay too. Tina T. Holt leads the charge as CEO, and they’ve built a reputation on being a "hometown" style dealer.
You’ve probably seen their ads. They focus on the "no-nonsense" approach. In an industry where people expect to be sharked, they try to play the "friendly neighbor" card. Does it always work? Well, look at the data.
On platforms like DealerRater and CARFAX, the ratings for bill holt mitsubishi marietta (now operating largely as Cherokee Mitsubishi) hover around a 4.2 to 4.7 out of 5. That’s solid. But like any high-volume dealer, it’s not all sunshine. You’ll find people who swear by them and others who had a rough Tuesday in the finance office.
The Inventory Reality Check
If you walk onto the lot today, what are you actually going to see? It’s not just a sea of brand-new Mirages. As of early 2026, the inventory is a mix that reflects how weird the car market has stayed.
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- New Mitsubishi Models: The Outlander and Outlander PHEV are the big hitters. People love the 10-year/100,000-mile powertrain warranty. It’s basically the main reason anyone buys a Mitsubishi over a Toyota these days.
- Used Variety: They carry everything. Seriously. You’ll see 2023 Hyundai Tucsons, 2024 Dodge Durangos, and even the occasional Ford Mustang.
- Price Points: The average used car on their lot sits around $33,000 with roughly 57,000 miles.
One thing to watch out for? The "Dealer Upfit." You’ll sometimes see a sticker price, and then a "Bill Holt Price" that includes additions. Always ask for the out-the-door number before you get too attached to a monthly payment.
The "Bait and Switch" Rumors vs. Reality
Let's be real. If you read reviews for any dealership in Georgia, you’ll see the words "bait and switch." For bill holt mitsubishi marietta, these complaints usually stem from the fact that cars sell fast.
A shopper named Kimberly recently shared a story about driving 40 miles for a car that was sold a week prior. That’s a classic frustration. The digital inventory sometimes lags behind the physical lot. If you see a car you like, don't just "confirm availability" via an automated chat—make a human being walk out to the lot, touch the door handle, and send you a cell phone photo of it.
Service and Maintenance: The Hidden Side
The service department at the Marietta Highway location is a major part of the business. They handle the standard stuff:
- Oil changes (usually around an hour if you have an appointment).
- Tire rotations.
- Warranty repairs.
Miya, a service writer there, gets a lot of shoutouts in customer reviews for being professional. But heads up—some users have reported that the service department can get backed up. One customer mentioned waiting half a day just to hear that a transmission issue wasn't covered under their specific extended warranty. Always read the fine print on those third-party warranties. They are notoriously picky.
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The Negotiating Table
Is the price firm? Mostly.
In 2025 and 2026, we’ve seen a shift back to "market-based pricing." This basically means the dealer looks at what similar cars are selling for within 100 miles and sets their price there. If you’re a shark who wants $3,000 off just for showing up, you’re probably going to hit a wall.
A reviewer named Kim W. mentioned the manager wouldn't budge even $1,000 on a deal where she had $20k cash. It sounds crazy, but dealerships actually make less money on cash deals than they do on financing. They want you to use their lenders. If you have a high credit score, use that as your leverage, not just your cash stack.
Getting the Most Out of Your Visit
If you’re heading to bill holt mitsubishi marietta (the Canton location), go on a Tuesday or Wednesday. Saturday is a zoo. The staff is spread thin, and you’ll end up sitting in a plastic chair staring at a muted TV for three hours while they "talk to the manager."
Also, look for Billy Alford or Steve Hammond. These names pop up constantly in five-star reviews for being the "no-pressure" guys. If you get a salesperson who feels like they’re vibrating with caffeine and desperation, it’s okay to ask for someone else.
Actionable Steps for Shoppers
- Check the VIN: Before you visit, get the VIN from the website and run a quick search. It’ll tell you how long that car has been sitting on the lot. If it’s been there 60+ days, you have room to negotiate.
- Verify the Location: Remember, it's 2255 Marietta Hwy in Canton. Don't end up in an empty lot in Marietta.
- Get Pre-Approved: Don't let the dealership be the first person to tell you what your interest rate is. Bring a quote from your bank or credit union.
- The "Human Touch" Test: Call and ask for a specific detail about the car (like "Does it have the original floor mats?"). If they can't answer in 10 minutes, they aren't looking at the car.
Buying from bill holt mitsubishi marietta is a typical modern car-buying experience. It's mostly digital, high-volume, and driven by market data. If you go in prepared and realize that the "Marietta" in the name refers to the road, not the city, you're already ahead of most buyers.