If you’re sitting on a pile of 2023 Prizm or National Treasures, you already know the vibe. There was this massive, almost suffocating hype when the Atlanta Falcons took a running back in the top ten. Experts were calling him a generational talent, the next Saquon, or even the next Marshall Faulk. Fast forward to early 2026, and the market for the Bijan Robinson rookie card has taken a fascinating, somewhat unpredictable turn.
It’s been a wild ride. Honestly, the hobby has a way of humbling you. One week you’re looking at a PSA 10 Silver Prizm and thinking it’s your ticket to a down payment on a house, and the next, the market dips because the offensive line had a bad Sunday. But for Bijan, the story is deeper than just box scores. He’s become one of those "blue chip" players where the floor stays relatively high even when the broader market feels a bit shaky.
People always ask me if they missed the boat. They see a 1-of-1 White Sparkle Downtown sell for $9,800 and think, "Yeah, that's not for me." But that’s the thing about collecting—there are levels to this.
The Hierarchy of the Bijan Robinson Rookie Card
You can't just buy "a" Bijan card and expect it to behave like every other one. The market is segmented. You've got your "ultra-high-end" stuff that only the whales touch, and then you've got the "bread and butter" cards that actually move the needle for most of us.
The Big Dogs: National Treasures and Immaculate
If you want the "holy grail," you're looking at the 2023 National Treasures Rookie Patch Auto (RPA). This is the king. Specifically, the Stars & Stripes Silver RPA /25 is the one people lose sleep over. I saw an ungraded one go for about $470 recently, which is actually a bit of a steal if you think the Falcons are going on a deep playoff run. These cards aren't just cardboard; they're basically small pieces of art with a chunk of a jersey stuck in the middle.
The "People's Champ": Panini Prizm
For the rest of us, Panini Prizm is the standard. It’s the card everyone recognizes. The 2023 Prizm #305 is the base rookie. But if you're serious, you’re looking for the Silver Prizm variation. Right now, a PSA 10 Silver Prizm variation is hovering around $82. It’s accessible. It’s shiny. It’s liquid—meaning you can sell it in five minutes on any major platform if you need the cash.
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The Short Prints and Case Hits
Then there are the "chase" cards. The Downtowns. The Kabooms. These are the ones that appear in Google Discover every time a big sale happens. A Green Kaboom 1-of-1 sold for $8,000 back in 2024, and those types of "1-of-1" sales set the ceiling for everything else. If you pull a Downtown out of a pack of Donruss Optic, you basically won the lottery. No joke.
Why the 2025 Season Changed Everything
Basically, the 2025 season was a massive turning point for Bijan’s value. He put up over 1,400 rushing yards and 800 receiving yards. That’s Christian McCaffrey territory. When a player starts hitting those "dual-threat" milestones, their cards stop being treated like "running back cards" and start being treated like "superstar cards."
Historically, running back cards have a tough time holding value because their careers are short. We've seen it with Todd Gurley. We've seen it with Zeke. But Bijan feels different because he's such a huge part of the passing game. Collectors are betting on his longevity. They aren't just buying a guy who runs into a line of scrimmage; they're buying a guy who is the focal point of a modern NFL offense.
Grading: Is It Worth the Hassle?
Look, if you have a raw Bijan Robinson rookie card sitting in a shoebox, you're leaving money on the table. But—and this is a big but—grading isn't a magic wand.
If you send a base Prizm to PSA and it comes back an 8, you might have actually lost money after you factor in the grading fees and shipping. For a card like the 2023 Prizm #305, an ungraded copy is worth maybe $2 to $4. A PSA 10? That jumps to nearly $55. That’s a massive delta.
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- PSA 10: The gold standard for resale.
- BGS 9.5: Often preferred by "true" collectors who like the sub-grades.
- SGC 10: Gaining a ton of ground lately because of the fast turnaround times and the "tuxedo" look of the black slabs.
I personally love SGC for my personal collection (PC), but if I'm looking to flip a card to fund my next purchase, I’m almost always going PSA. It's just where the buyers are.
What Most People Get Wrong About "Rookie" Years
There's this weird thing in the hobby where people get confused about what a "true" rookie card is. You’ll see 2022 Bowman University cards of Bijan in his Texas Longhorns jersey. Are they cool? Absolutely. Are they his "true" NFL rookie cards? Technically, no.
The "True RC" label usually belongs to the first year he’s in a Falcons uniform—2023. While the 2022 Bowman University Chrome Gold Refractors /50 can fetch over $115, they usually don't have the same long-term ceiling as the 2023 NFL licensed products. Collectors just prefer the pro uniforms. It’s a bit of a snob thing, but it’s the reality of the market.
Actionable Steps for Collectors
If you’re looking to get into the Bijan market today, don't just spray and pray. You need a strategy.
Target the Silver Parallels If you can’t afford the $500 RPAs, stick to Silver Prizms or Optic Holos. They are the most recognized parallels and hold their value significantly better than the "base" cards during market dips.
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Watch the Pop Reports Before you buy a graded card, check the PSA Population Report. If there are 10,000 copies of a PSA 10, that card isn't rare. It's a commodity. Look for the lower-numbered parallels (like the /199 or /99) where the supply is capped.
The "Eye Test" Still Matters Don't just trust the grade on the slab. Look at the centering. Look at the corners. Especially with Panini Prizm, centering has been a nightmare the last few years. A PSA 10 with "perfect" centering will always command a premium over a "weak" PSA 10.
Diversify Your Portoflio Don't put all your Bijan eggs in one basket. Grab a couple of high-end raw cards for grading, one solid PSA 10 for the long-term hold, and maybe a few "fun" inserts like the Stained Glass from Mosaic. That way, if one segment of the market cools off, you aren't totally wiped out.
Ultimately, collecting is supposed to be fun. If you love watching Bijan play on Sundays, owning his rookie card makes the game that much more electric. Just keep your head on a swivel and remember: the best time to buy is usually when everyone else is looking the other way.