Bethenny Frankel doesn't just buy houses; she colonizes them. If you’ve followed the Skinnygirl mogul’s trajectory from "natural food chef" to the B-Strong force of nature she is today, you know her real estate game is a blood sport. People obsessed over her Manhattan lofts, but the real drama—the stuff that actually reveals how she thinks—has always been the Bethenny Frankel Hamptons house saga.
Honestly, the Hamptons real estate market is usually a place where rich people park cash and wait to die. Bethenny treated it like a high-speed game of Tetris.
By early 2026, the landscape of her portfolio has shifted drastically. She’s famously "fled" to Florida, slamming the Hamptons on TikTok for losing its "fisherman town" soul and becoming a gridlocked nightmare. But she didn't just sell everything and leave. She played the long game.
The Bridgehampton "Morning Glory" Flip
Remember the 2017 drama on The Real Housewives of New York? Ramona Singer basically tried to hex Bethenny’s investment by shrieking that her new house was "on the highway."
That was the Morning Glory House at 2623 Montauk Highway.
It was a 1910 bed-and-breakfast that Bethenny snagged for about $2.03 million. Ramona wasn't entirely wrong—it is on a main thoroughfare—but she underestimated Bethenny's ability to polish a stone. Frankel spent roughly six months "modernizing" it. She didn't do a full gut, but she updated the shingles, painted the interiors in that signature "Bethenny Beige" palette, and maximized the 4,200 square feet.
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She eventually sold it in early 2020 for $2.28 million. While the "haters" pointed out she didn't get her $2.99 million asking price, she still walked away with a profit after a very short hold. That’s the thing about her: she isn't afraid to take a "base hit" if the home doesn't feel like a long-term home run.
The Lumber Lane Era (and the Big 2025 Payday)
For over a decade, when people talked about the Bethenny Frankel Hamptons house, they were talking about Lumber Lane. This was her sanctuary.
- The Purchase: She bought the main property in 2013 for $2 million.
- The Expansion: Shortly after, she grabbed the adjacent lot for $650,000.
- The Stats: A 2,500-square-foot main house and a tiny 600-square-foot guest cottage.
This wasn't a mega-mansion by Hamptons standards. It was a 0.76-acre slice of Bridgehampton that overlooked a 50-acre preserve. This is where she spent the pandemic. It’s where she filmed those chaotic, unfiltered TikTok reviews that basically invented a new genre of social media.
In mid-2025, she finally let it go. And the numbers? They’re staggering. She sold the combined parcels for a total of $5.2 million.
Think about that. She basically doubled her money on the purchase price. She recently boasted that she sold it for closer to $6 million in total value across the deals, proving that her "buy low, renovate, sell high" mantra isn't just TV talk. It’s her business model.
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The Shinnecock Bay "Hidden Treasure"
So, where does she live now? If you see her posting from a deck overlooking the water, she’s likely at her Southampton estate.
Bought in late 2023 for $5.45 million, this is the house she calls her "forever" Hamptons spot—though with Bethenny, "forever" is usually subject to a 20% price increase. This one is different because it’s on the sand. It’s a 3,500-square-foot gambrel-style house on Shinnecock Bay with its own private beach access.
She reportedly gutted about 85% of the interior before moving in for the summer of 2024.
The renovation was classic Bethenny:
- Bleached Wood: She famously hated the "ugly brown" wood paneling and stained/bleached it all white or light grey.
- The Garage: She installed laminate wood-look flooring and hung actual art on the walls because she views the garage as a "functional room."
- The "Girl Den": She turned the loft into a dedicated space for her daughter Bryn and their friends.
She’s already claiming the house is worth $7 million, and she predicts it’ll hit $10 million soon. In her words, the Hamptons might be "off," but the real estate is still "on."
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Why Her Strategy Actually Works
Most celebrities over-build. They put in a $500,000 home theater that nobody wants. Bethenny does the opposite.
She designs for the next buyer while she’s still living there. She sticks to neutrals—whites, grays, and marble—because they are "bankable." She invests in the "bones" (construction and views) rather than the "fluff" (expensive furniture).
"I like to spend money on construction and things that hold value—not furnishings. That’s just my model." — Bethenny Frankel via TikTok, June 2024.
It’s a clinical, almost cold way to look at a home. But it’s why she’s one of the few Bravolebrities whose net worth is actually backed by liquid assets rather than just "brand potential."
How to "Bethenny" Your Own House
If you’re looking to replicate the look of a Bethenny Frankel Hamptons house without a Skinnygirl budget, she’s actually left a trail of breadcrumbs on how to do it.
- Paint is a weapon: If you have dated wood paneling, don't rip it out. Stain it white or light oak. It preserves the texture but kills the 1980s vibe.
- Invest in the Backyard: Her Southampton house is all about the "outdoor living room." Weatherproof upholstery, a cabana bar, and oversized umbrellas make a 3,000-square-foot house feel twice as big.
- The Kitchen Palette: Go for white walls with black accents. She uses black drum pendants and black cabinetry to create contrast against marble (or marble-look) counters.
- Don't over-accessorize: She keeps surfaces relatively clear. It makes the architecture look more expensive than it might actually be.
Bethenny Frankel's move to Florida might be her "adventure era," but her Hamptons footprint is still there. She’s just traded the crowded lanes of Bridgehampton for the quiet, bayfront shores of Southampton.
If you want to follow her real estate moves, the best place is her TikTok or Instagram, where she often does "walk-throughs" of her renovations in real-time. Keep an eye on the Shinnecock Bay property; if history repeats itself, it'll be back on the market the second someone offers her an "extraordinary" number for it.