If you’ve ever sat in the lower bowl at the United Center during a Chicago Bulls game, you’ve probably felt that split second of genuine, cold-sweat terror. It usually happens during a timeout. You’re minding your own business, maybe checking your phone or talking to your kid, and then you see him. Benny the Bull.
He isn't just carrying a bag of popcorn. He’s lugging a giant, industrial-sized bucket that looks like it could feed a small village.
And then? Chaos. Benny the Bull popcorn isn't just a snack; it's a weapon of comedic destruction. Whether he’s dumping ten pounds of it over an "unsuspecting" fan (who may or may not be a plant) or showering a visiting team’s broadcaster, the popcorn gag has become as iconic as the 1990s dynasty. Honestly, it’s the most Chicago thing ever—turning a simple salty snack into a high-stakes theatrical performance.
The Messy History of Benny’s Popcorn Prank
Benny the Bull has been around since 1969, making him one of the oldest mascots in the NBA. But the popcorn stuff? That’s where the personality really shines. If you've watched any viral mascot clips in the last decade, you've seen it. Benny sneakily walks up behind someone—sometimes even a celebrity or a rival player—and just lets it rain.
I remember watching a game against the Timberwolves where Benny, supposedly "blindfolded," took out a whole popcorn vendor. It was total carnage. Kernels everywhere. The vendor took the hit like a pro, which is probably why people still talk about it years later. It’s part of the lore.
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Is it real popcorn?
Mostly, yeah. It’s the real deal. But if you’re at the United Center, the "good stuff" people actually want to eat is usually Garrett Stadium Buttery Popcorn. You can find it at sections 101, 111, and throughout the 300 level. Garrett Popcorn Shops is a Chicago institution, so having their buttery blend inside the arena is a major flex for the Bulls.
Why the Fans (and the Internet) are Obsessed
Why does a grown man in a red bull suit dumping corn on people get millions of views? Because it’s relatable. Everyone has had that moment of dropping their snacks, but Benny does it with flair.
There’s also the merchandise. Because the popcorn gag is so central to his identity, the Bulls have leaned into it.
- The 2022 Bobblehead: They actually released a limited edition "Benny the Bull Popcorn" bobblehead where he’s holding a cone of the stuff. Collectors go nuts for these on eBay.
- The Plushies: Bleacher Creatures makes a 10-inch Benny plush where he’s literally holding a bag of popcorn. It’s a best-seller for a reason.
- The Social Media King: On TikTok and Instagram, Benny’s popcorn videos are his "greatest hits."
Basically, the popcorn is a prop that turned a mascot into a global brand. You don't even have to like basketball to appreciate a giant bull spilling a five-gallon bucket of snacks on a guy in a suit.
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Where to Get Your Own (Without the Mess)
If you're heading to a game and want the Benny experience—minus the part where you have to vacuum your clothes—you've got options.
The Madhouse Team Store in the United Center Atrium is usually the best bet for the merch. They have the popcorn-themed gear, though it sells out fast. If you're looking for the actual popcorn to eat, look for the Garrett’s stands.
Pro Tip: If you see Benny approaching with a giant bucket, and you're wearing an expensive jacket... maybe just look the other way. Or embrace the butter.
The Collector's Market
If you missed the stadium giveaways, you're going to be hitting the secondary market. The "Popcorn Mascot" bobbleheads often fetch anywhere from $50 to $200 depending on the rarity. Honestly, people treat these things like holy grails of Chicago sports memorabilia. It's wild.
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The "Benny Effect" on Game Day
Going to a Bulls game isn't just about the score anymore. It's about the entertainment. Benny the Bull is arguably the hardest-working mascot in the league. He’s doing backflips off trampolines, dunking from the free-throw line, and yes, starting popcorn wars.
It’s about that "anything can happen" energy. When the music starts and the red fur appears, the vibe in the United Center shifts. You're not just watching a game; you're part of a show. And in that show, popcorn is the star.
Actionable Next Steps for Fans
If you're planning to hunt down some Benny the Bull popcorn vibes, here’s what you do:
- Check the Promotional Schedule: The Bulls often do mascot-themed giveaways. If there's a Benny bobblehead night, get there two hours early. They disappear in minutes.
- Visit the Atrium: Even if you don't have a ticket, the United Center Atrium is open daily. You can grab the popcorn-themed plushies at the Madhouse Store there.
- Target Sections 101 or 111: These are the prime spots for the Garrett Stadium Buttery Popcorn if you want the authentic taste of the arena.
- Watch the Corners: During timeouts, keep an eye on the tunnels. If Benny comes out with the bucket, get your phone ready—you’re about to see something go viral.
Don't expect a clean getaway. Whether you're eating it or wearing it, popcorn is just part of the Benny the Bull experience. It's salty, it's messy, and it's exactly what makes Chicago sports fun.