If you thought the "Hadid era" was cooling off, you haven't been paying attention. Honestly, 2025 has been a wild ride for both Bella and Gigi. It wasn’t just about the clothes or the usual "it-girl" stuff. This year felt different. It felt like they finally stopped trying to be what everyone expected and started being, well, themselves.
Gigi turned 30 in April, which is a massive milestone in an industry that used to treat 25 like retirement. Meanwhile, Bella, now 29, spent a huge chunk of the year proving that her health—specifically her long battle with Lyme disease—comes before any contract.
But then came October.
The 2025 Victoria’s Secret Fashion Show in Brooklyn was basically the "Hadid Super Bowl." Seeing Bella Hadid Gigi Hadid 2025 moments on that runway wasn't just about the wings; it was about the narrative. Bella returned after a serious health scare and hospitalization just a month prior, rocking a bright blonde look that nobody saw coming.
The Runway Comeback and That 50-Pound Wing Moment
Let’s talk about that show. It wasn't your 2014-era VS show. It was streamed on Amazon Prime, it felt more modern, and yet, it had that old-school glamour that people actually miss.
Gigi opened the show in this incredible, shimmering pink ensemble with a cape made of 3D rose petals. She looked like a veteran, confident and completely in control. But it was her second look—the all-white "Angel" outfit with massive quilted wings—that really reminded everyone why she's still the blueprint.
Then there was Bella.
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She walked out in red lingerie, a matching silk robe, and—get this—blonde hair. It was a total reset. After she was hospitalized for Lyme disease treatment in September, fans weren't even sure she’d make it to the show. Her mom, Yolanda Hadid, had posted some pretty emotional updates about Bella’s "silent struggle" and the "darkness" of the disease.
To go from a hospital bed to carrying 50-pound wings? That’s not just modeling. That’s grit.
What People Got Wrong About Bella’s Health
There was some chatter on social media about Bella looking tired or her "stamina" being off. Honestly, she addressed it head-on. She told fans on Instagram, "I tried my best," reminding everyone that she’s still recovering from a chronic illness. It’s easy to forget these women aren’t robots. They’re human beings with immune systems that sometimes crash.
Business Moves: Cashmere and "Skinification"
Beyond the catwalk, Bella Hadid Gigi Hadid 2025 has been defined by their business empires. They aren't just faces for hire anymore; they're the bosses.
Gigi’s brand, Guest in Residence, really hit its stride this year. The Spring 2025 collection was heavily inspired by 1970s Los Angeles roller-skating culture. Think vibrant fuchsia, "pantless" cashmere looks (yeah, she went there), and a lot of retro, carefree energy. She’s moved away from just "influencer merch" into legitimate high-end knitwear that people actually respect.
Then there’s Bella’s brand, Orebella.
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She’s basically pioneered this idea of the "skinification of scent." Instead of alcohol-heavy perfumes that dry you out, she launched bi-phase skin perfumes that you have to shake to activate.
- Eternal Roots: The fifth scent launched in August 2025. It’s got lychee and raspberry but finishes with birch smoke.
- The Global Expansion: By the end of 2025, she took Orebella into the Middle East, opening stores in Dubai, Kuwait, and Saudi Arabia.
- The Holiday Campaign: She used this cool, grainy VHS aesthetic for the 2025 holiday ads that felt super nostalgic and "un-AI."
Why 2025 Changed Everything for Them
For a long time, the Hadid sisters were seen as a package deal—the "nepotism babies" who took over fashion. But in 2025, the gap between their public personas and their private lives became much more apparent.
Gigi is leaning into being a "creative director mom." She’s often spotted in New York with her daughter, Khai, or on low-key dates with Bradley Cooper, wearing her own cashmere line. She’s not chasing every single trend anymore. She’s building a legacy that’s more about comfort and longevity.
Bella is on a different path. She’s become a bit of a "wellness warrior," whether she likes the title or not. Her return to the Saint Laurent runway in Paris (under the Eiffel Tower, no less) in late 2025 showed that she can still do high fashion better than almost anyone, but she’s doing it on her own terms now. She’s picky. She’s protective of her energy.
A Quick Reality Check on Their "Rivalry"
People love to pit them against each other. It’s a classic trope. But if you saw the behind-the-scenes footage from the 2025 VS show, you’d see they spent the after-party in pajamas eating pizza on a couch. Bella even posted a video of Gigi with a "doodle" filter on her face, calling herself the "little sister."
They aren't competing for the same jobs anymore because they aren't doing the same things. Gigi is building a lifestyle brand; Bella is reinventing the beauty industry.
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The New Look: Matte Black and Silver Bobs
Just when we thought we knew their "vibes," they flipped the script on their hair.
- Gigi's Dark Era: In early 2026 (following the momentum of late 2025), Gigi ditched her signature blonde for a "Matte Black" chin-length bob for a Maybelline shoot. It was jarring. It was bold. It was a complete departure from the "California Girl" image.
- Bella’s Blonde Pivot: Bella, usually the brunette, spent most of late 2025 as a blonde. It’s like they swapped souls for a few months.
This constant evolution is why they’re still relevant. They aren't afraid to look "ugly" or "different" for the sake of art. Bella even told director Ryan Murphy to make her look "haggard" for her role in The Beauty, proving she’s ready to move into acting with actual substance.
Looking Ahead: What to Watch for
If you’re following Bella Hadid Gigi Hadid 2025 updates, the next few months are going to be about stability rather than just "more, more, more."
- Watch the Orebella expansion: Bella is likely moving into skincare-proper by late 2026.
- Gigi’s retail footprint: Expect more Guest in Residence pop-ups in cities like Aspen and London.
- The health narrative: Bella will likely continue to be a voice for the chronic illness community, perhaps through a more formal foundation or documentary.
The Hadid sisters have survived the "influencer" label and the "nepo baby" critiques. They’ve come out the other side as two of the most influential women in business and fashion. 2025 was the year they stopped asking for permission to be different and just... started doing it.
Actionable Takeaways for Hadid Fans
- Support the Business, Not Just the Face: If you like Gigi’s style, look into the actual construction of Guest in Residence pieces—they’re designed to be "heirloom" items, not fast fashion.
- Mindful Beauty: Bella’s Orebella line is a great entry point if you have sensitive skin or find traditional perfumes too harsh.
- Health Advocacy: Use Bella’s journey as a reminder to advocate for your own health. Even "supermodels" have to fight for their well-being.
To stay updated on their latest moves, follow their personal Instagram accounts rather than just the tabloids. They’ve become much more vocal about sharing their real lives—pizza, hospital stays, and all.