You’ve seen the photos. One sister is the "it girl" with the sunny California smile, and the other is the high-fashion enigma with the piercing gaze. For years, the narrative surrounding Bella Hadid and Gigi has been pretty one-dimensional: two rich kids who used a Real Housewives connection to skip the line.
But honestly? That version of the story is dead.
By 2026, the Hadid sisters have completely flipped the script. They aren't just faces on a billboard anymore; they’ve become blueprints for how to survive—and actually own—the notoriously fickle world of celebrity branding. While everyone was busy arguing about "nepo babies," Gigi was quietly building a cashmere empire and Bella was essentially reinventing the fragrance industry from a farm in Pennsylvania.
The Pivot to Business: Beyond the Catwalk
It’s easy to think they’re still just walking runways for Chanel or Versace. They are, occasionally. Both sisters made massive waves at the 2025 Victoria’s Secret Fashion Show—Gigi opening in a floor-length floral shawl and Bella rocking a viral bleached blonde look—but the runway has become their side quest.
The real money is in the ownership.
Take Gigi Hadid. She’s the founder and creative director of Guest in Residence. She didn't just slap her name on a fast-fashion collab. She launched a 100% cashmere knitwear brand because she was tired of the "disposable" nature of the industry. She’s talked openly about how her parents handed down sweaters that lasted decades, and she wanted to recreate that. By late 2025, Guest in Residence wasn't just a website; it had a massive global distribution network. She’s basically teaching a masterclass in "slow fashion" while the rest of the world is obsessed with TikTok micro-trends.
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Bella’s Alchemy and the "Skinification" of Scent
Bella’s path has been... intense.
After a decade of being the most-booked model on the planet, she did something almost unheard of: she walked away. Well, she stepped back. Between 2023 and 2024, she prioritized her health, dealing with the brutal realities of chronic Lyme disease. When she came back, she didn't just return to the studio. She launched Orebella.
This wasn't just another celebrity perfume.
- Alcohol-free: She actually created bi-phase formulas because traditional perfumes irritated her skin.
- Essential Oils: She spent years on her family farm distilling lavender and experimenting with scents before the brand ever launched.
- Heritage: The name itself is a nod to her family name, Hadid, which translates to "iron ore."
She’s basically running a beauty empire now. In November 2025, she took the brand to the Middle East, launching in Dubai alongside her father, Mohamed Hadid. It’s a full-circle moment that feels a lot more authentic than your standard celebrity endorsement.
The Health Battle Nobody Talks About Enough
People love to comment on Bella’s face or Gigi’s weight, but the reality of their physical lives is way more complicated. Bella’s struggle with Lyme disease is well-documented, but seeing her return to the 2025 Victoria’s Secret runway just a month after a hospitalization is a reminder of the sheer grit required to stay at the top.
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She’s been very vocal about the "invisible" nature of her illness. It’s not just about looking tired; it’s about the "brain fog" and the physical toll of 10-hour shoots when your immune system is attacking itself.
Gigi has had her own hurdles, managing Hashimoto’s disease while raising her daughter, Khai. She’s transitioned into a "mom-mogul" phase that feels surprisingly grounded. Whether she’s co-hosting Next in Fashion or dating Bradley Cooper, she seems to have found a balance that her younger self probably couldn't have imagined.
Net Worth and the "Hadid Method"
Let's talk numbers. Because money is usually how we measure success in this world.
By 2026, Gigi’s net worth is estimated to be hovering around the $35 million mark. Bella isn’t far behind at $30 million. But what’s interesting is the architecture of that wealth.
| Revenue Stream | Gigi’s Approach | Bella’s Approach |
|---|---|---|
| Primary Brand | Guest in Residence (Ownership) | Orebella (Ownership) |
| Television | Next in Fashion, MasterChef | Documentary work, Guest spots |
| Ambassadorships | Tommy Hilfiger, Maybelline | Dior, Bulgari, Charlotte Tilbury |
| Side Hustles | Photography, Creative Direction | Kin Euphorics (Co-founder) |
They’ve moved from "work for hire" to "equity holders." This is what their mother, Yolanda Hadid, allegedly called the "Hadid method"—building financial durability so they aren't dependent on a scout liking their look when they're 40.
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Why They Still Dominate the Conversation
Honestly, it’s because they’re actually good at what they do.
In a world where anyone with a Ring light can call themselves a model, Bella Hadid and Gigi represent the last of the "true" supermodels who can bridge the gap between high-art editorial and mass-market appeal. They’ve survived the transition from the Instagram era to the TikTok era without losing their prestige.
Gigi’s "funky classics" aesthetic and Bella’s "weird girl" style (those vintage Manolo mules and skinny scarves) continue to dictate what the rest of us wear three months later. They aren't just following trends; they’re the ones feeding the algorithm.
What You Can Learn From Their Trajectory
If you’re looking at their careers as a roadmap, the lesson isn't "get famous parents." It’s about diversification.
- Pivot before you’re pushed: Both sisters started their brands while they were still at the peak of their modeling careers, not after they started fading.
- Use your pain: Bella turned her skin sensitivities and health struggles into a product line that actually solves a problem for people with similar issues.
- Ownership is king: The shift from being the "face" to being the "founder" is the only way to build long-term wealth in a visual industry.
The Hadid era isn't ending; it’s just evolving. They’ve moved from the runway to the boardroom, and they’ve brought their massive audiences with them. Whether you're buying a $700 cashmere sweater or a $35 travel-size perfume, you're buying into a lifestyle that’s been very carefully, and very successfully, constructed.
Keep an eye on their next moves in the tech-beauty space. Both sisters have been teasing "digital twin" projects and AI-driven fashion experiences that could change how we interact with celebrity brands by 2027. For now, checking out Guest in Residence's latest drop or trying a sample of Orebella's Salted Muse at Ulta is the best way to see the "Hadid method" in action.