If you’ve been scouring LinkedIn or agency job boards lately, you might have stumbled across the role of Assistant Account Executive at Made You Feel. It sounds flashy. It sounds creative. But what does it actually mean to work at an agency that markets itself on the very idea of emotional resonance?
Advertising is weird. It’s a mix of high-level psychology and making sure a PDF doesn't have a typo in the third paragraph. At Made You Feel, a creative agency known for its boutique feel and focus on "human-centric" storytelling, the entry-level experience isn't just about fetching coffee. It’s about the grind.
The Reality of the Entry-Level Grind
Most people think being an Assistant Account Executive at Made You Feel is all about sitting in glass-walled conference rooms and "ideating." It’s not. Well, mostly not.
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Honestly, your first six months are going to be a masterclass in organization. You are the glue. If a client meeting happens and there are no notes, that’s on you. If a project manager asks for the latest version of a social media asset and you can't find it in the server, that’s also on you. It sounds tedious because, frankly, sometimes it is. But here’s the thing: you’re learning how the engine runs.
You'll be managing "status reports." This sounds like corporate speak for "boring list," and it kind of is. However, these reports are the heartbeat of the agency-client relationship. You’re the one tracking every single deliverable, from a tiny Instagram caption to a massive multi-city experiential rollout.
Why "Made You Feel" is Different From Big Box Agencies
Large holding companies—think the Omnicoms or WPPs of the world—have thousands of employees. You can get lost there. Made You Feel operates differently. It’s smaller. It’s nimbler.
Because the agency focuses on emotional impact (the clue is in the name), even an Assistant Account Executive at Made You Feel gets pulled into creative conversations early on. You aren't just a spreadsheet jockey. You’re expected to have an opinion on whether a specific color palette feels "authentic" or "corporate."
This is where the pressure kicks in. In a small agency, there is nowhere to hide. If you drop the ball on a brand research task, the Creative Director is going to know it was you. But if you find a killer insight about Gen Z spending habits that makes it into a pitch deck? You get the credit. That doesn't happen at the giants.
The Daily Chaos
What does a Tuesday look like?
- 8:45 AM: You’re in the office (or logged on) checking the trades. AdAge, Adweek, maybe some niche newsletters. You need to know if a competitor just launched a campaign that makes your current project look outdated.
- 10:00 AM: Internal status. This is where the Account Supervisor asks for updates. You better have your dates straight.
- 1:00 PM: Community management or research. You might spend three hours looking at how people are talking about "sustainable skincare" on Reddit.
- 4:00 PM: Client call. You’re taking notes. You’re barely speaking, but you’re absorbing how the Account Director handles a difficult client who wants to change the budget at the last minute.
Skill Sets That Actually Matter
Everyone says they have "good communication skills." That’s a baseline. To survive as an Assistant Account Executive at Made You Feel, you need something else. You need "anticipatory intuition."
What is that? It’s knowing that your boss is going to ask for a specific case study before they even realize they need it. It’s seeing a potential scheduling conflict between the production team and the client’s legal department and flagging it on Monday instead of Friday.
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You also need to be a bit of a chameleon. One hour you’re talking to a prickly creative who hasn't slept in two days, and the next you’re on a professional call with a corporate marketing manager who cares about ROI and nothing else. You have to speak both languages.
The Career Path: Where Do You Go From Here?
The "AAE" role is a springboard. Usually, you’re in this position for 12 to 18 months. If you don't burn out, you move up to Account Executive (AE).
At Made You Feel, the promotion track is often faster than at traditional firms because the "all hands on deck" mentality forces you to grow up quick. You'll learn:
- Media Buying Basics: Even if you aren't a media planner, you'll understand why a certain spend goes to TikTok vs. Connected TV.
- Production Logistics: You’ll learn why a "simple" 30-second video actually costs $50,000 and takes six weeks to edit.
- Client Management: This is the big one. Learning how to say "no" to a client without making them angry is a superpower.
Common Misconceptions
People think the agency life is like Mad Men. It’s not. There’s less whiskey and more Slack notifications. A lot more.
Another myth: you need a marketing degree. While it helps, Made You Feel often looks for people with diverse backgrounds. English majors, psychology buffs, even former retail workers. Why? Because the agency is built on feeling. If you understand people, you can do this job.
Dealing With the "Always On" Culture
Let’s be real. Advertising has a reputation for bad work-life balance. At Made You Feel, they try to mitigate this with a "human-first" policy, but when a pitch is due, you’re working late.
The Assistant Account Executive at Made You Feel is often the one staying to make sure the final files are uploaded. It’s part of the dues-paying process. The silver lining is the camaraderie. There is a specific kind of bond that forms when you and the creative team are eating cold pizza at 9:00 PM trying to finish a deck.
How to Get the Job (and Keep It)
If you're applying, stop sending generic cover letters. They hate that. Show them you understand their "emotional" USP. Talk about a campaign that actually made you feel something and explain the mechanics of why it worked.
Once you’re in, the secret to staying is "low ego, high output." No task is too small. If you're asked to organize the digital asset library, make it the best organized library they've ever seen. That reliability is what gets you promoted.
Actionable Steps for Aspiring AAEs
- Build a Portfolio of Thinking: You don't need a creative portfolio, but you should have a "strategic" one. Write three 500-word breakdowns of recent ad campaigns. What was the goal? Who was the audience? Did it work?
- Master the Tools: Don't wait to be taught. Get certified in Google Analytics. Learn the basics of Monday.com or Asana. Know your way around Canva and the Adobe Creative Cloud—even if you aren't a designer, being able to make a quick edit is huge.
- Network Sideways: Everyone tries to talk to the CEO. Instead, talk to the current AAEs. Ask them what their biggest pain point is. Use that info in your interview.
- Audit Your Digital Presence: Ensure your LinkedIn isn't just a list of duties. It should be a list of results. Instead of "managed social media," try "increased engagement by 15% through community management strategies."
Working as an Assistant Account Executive at Made You Feel is a high-intensity introduction to the world of branding. It’s exhausting, unpredictable, and sometimes frustrating. But for someone who wants to understand the intersection of business and human emotion, there isn't a better place to start.
The industry is shifting toward more personalized, "felt" experiences rather than just shouting features at consumers. Being at an agency that already prioritizes this puts you ahead of the curve. You aren't just selling products; you're learning how to command attention in an age where everyone is distracted.
If you can handle the spreadsheets and the occasional late-night Slack, the skills you pick up here will serve you for the rest of your career, whether you stay in advertising or move into tech, startups, or even your own business. It’s all about the people. It always has been.
Next Steps for Your Career Strategy
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If you're ready to move forward, your next move is to identify three "emotional" brands you admire and draft a mock "Status Report" for one of their hypothetical campaigns. This demonstrates to a hiring manager at Made You Feel that you already understand the organizational rigor required for the role. Once that’s done, reach out to a current Account Executive at the firm for an informational interview to learn about their specific client roster. Knowledge of their current work is your strongest leverage in an interview.