You know that face. The one where he’s pulling down his eyelid and sticking out his tongue. That’s Badtz Maru for you—the first "bad boy" of the Sanrio world. While everyone else was busy being sugary sweet, this guy was busy dreaming of world domination from his home in Gorgeoustown.
Honestly, shopping for a fan of this mischievous penguin is tricky. If you just grab the first black-and-white plush you see, you might miss the mark. This is a character with layers. He’s got an alligator named Pochi, a sister named Tsunko who likes ballet, and a dad who is literally the leader of a gang but spends his free time playing pachinko.
Whether you’re hunting for a real-world present or trying to figure out what to give him in Hello Kitty Island Adventure to finally unlock that "Fish Whisperer" skill, this Badtz Maru gift guide is going to break down the actual good stuff.
The In-Game Hustle: What to Give Him in Island Adventure
If you’re here because you’re playing the game and Badtz Maru is being stubborn about your friendship level, you’ve gotta stop giving him random fish. He’s picky.
To level up fast, you need Pizza.
Basically, the "Ultimate Joke Pizza" is the holy grail. It’s a three-heart gift. You make it using dough, pineapple, and tofu. If you haven't unlocked tofu yet (it comes from Hello Kitty), stick to the "Pineapple Pizza." It’s a solid two-heart gift and much easier to craft early on.
Avoid giving him moon cheese. Seriously. Unless you’re on the Switch version and can make "Quattro Formaggi Pizza," he’s not going to be impressed. Stick to the tropical stuff. He likes jokes, he likes pizza, and he likes things that feel "cool."
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Real World Swag: For the Humans Who Love the Grump
Maybe you aren't a gamer. Maybe you just have a friend who is obsessed with the Sanrio "anti-hero" vibe. Badtz Maru merchandise has exploded lately, especially since his 30th anniversary.
1. The Build-A-Bear Collaboration
This is a heavy hitter for collectors. The official Badtz Maru plush from Build-A-Bear is about 13 inches tall and usually comes with his signature scowl. You can even get him a little Pochi (his pet alligator) to hold. Most people forget Pochi, but a true fan knows the gator is essential.
2. High-End Jewelry and "Grown-Up" Gifts
Believe it or not, there are actual silver rings and black spinel jewelry dedicated to this bird. Etsy has some incredible handmade pieces, like 925 silver rings with an adjustable band. It’s a way to show off the fandom without looking like you’re carrying a toddler’s toy.
3. The Gaming Gear
Since Badtz Maru is canonically a gamer (he even owns an arcade called XO Arcade in some series), tech accessories are a huge win. Look for:
- Laser-engraved 40oz tumblers.
- Badtz Maru watch bumpers for the Apple Watch.
- Gaming-series plushies where he’s wearing a headset.
The 2026 Collector’s Scene
Right now, in 2026, the market is shifting toward "retro" 90s vibes. Original 1993 debut items are going for a premium on eBay. If you find a vintage 1997 "Space Warrior" stationery set, buy it. Don't think, just get it.
There’s also a big push for the 2026 Desk Calendars. The official Sanrio versions usually include holidays for Hong Kong and Taiwan, which is a cool touch for international collectors. These are limited edition—once they’re gone, they’re gone.
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Why he’s different
Most Sanrio characters are about "friendship" and "kindness." Badtz Maru is about being yourself, even if you’re a little grumpy. He was born on April 1st—April Fools' Day—which explains a lot. He’s meant to be a bit of a brat, but with a good heart.
When you're picking a gift, look for things that highlight his "XO" branding. The "X" stands for "Batsu" (wrong) and the "O" for "Maru" (correct/circle). It’s a play on his name. If a piece of merch doesn't have that rebellious edge, it's probably not the right vibe.
Actionable Tips for Gift Hunting
First off, check the designer. His original designer, Hisato Inoue, also created Hangyodon. If your friend likes Badtz, they probably like Hangyodon too. They have the same weird, outsider energy.
Second, check for the "Hapidanbui" tag. This is the boy band group within Sanrio that includes Badtz, Pochacco, Keroppi, and others. Merch from this line is usually more stylish and less "babyish."
Lastly, if you're shopping for a kid, the Squishmallows are the winner. The 8-inch Badtz Maru Squishmallow is ridiculously soft. It's practical for a bed or a couch, and it's durable enough to actually be used.
Final Moves for Your Badtz Maru Search
Check the official Sanrio site first for the "Star Series" mascot keychains. They usually retail for around $22, but they resell for double that once they sell out.
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If you want something truly unique, look for the Crayon Shin-chan x Sanrio collaborations. Seeing Badtz Maru and Shinnosuke together is the ultimate "chaotic energy" gift. It’s a niche crossover that most casual fans don’t even know exists.
Skip the generic "Hello Kitty and Friends" multipacks unless Badtz is front and center. He doesn't like being an afterthought, and neither does a real fan.
Go for the pizza-themed stuff or the "boss" themed apparel. It fits his dream of becoming the president of the world. And honestly, we could use a penguin in charge right about now.
Check for 2026-specific releases like the personalized Valentine's plushies that have been popping up on boutique sites. They let you put a custom name on his little foot, which makes it feel less like a mass-produced toy and more like a keeper.
Keep an eye on JapanLA too. They often get the "8-bit" spirit jerseys that look like old-school video games. Those are the ones that actually hold their value over time.
Start by deciding if this is an in-game "Island Adventure" need or a physical birthday gift. If it's the game, go farm some pineapples. If it's real life, look for the XO branding and avoid anything too "cute."