If you’ve spent more than five minutes on TikTok lately, you’ve probably seen the chaos. It’s hard to miss. Madden San Miguel, the 12-year-old football "prodigy" better known as Baby Gronk, has officially taken his internet theatrics to a new level by calling out The Rizzler for a boxing match.
It sounds like a fever dream generated by a malfunctioning algorithm. But for the millions of people following the "Gen Alpha" lore, this is the Super Bowl of internet cringe.
The whole thing kicked off when Baby Gronk posted a video—likely orchestrated by his father, Jake San Miguel—claiming he wanted to "smoke" the Rizzler in the ring. He didn’t stop there. He went after the Rizzler’s dad and even the Costco Guys (Big Justice and AJ). He called them out for their diet and their "rizz," or lack thereof.
Honestly, it’s a lot to process.
The Beef Between Baby Gronk and The Rizzler Explained
To understand why a boxing match is even being discussed, you have to look at the "beef" that’s been brewing for months. Baby Gronk has built a brand on being the ultimate "Rizz King." He famously met LSU gymnast Livvy Dunne in a video that basically birthed a thousand memes.
Then came the Rizzler.
The Rizzler (Christian Joseph) became a viral sensation for his "rizz face" and his association with the Costco Guys. Suddenly, there was a new king in town. In the world of child influencers, relevance is the only currency that matters.
Baby Gronk’s camp didn't take it lying down. They released a diss track called "Rizzard of Oz" targeting the Rizzler and his crew. The lyrics were... exactly what you’d expect from a middle schooler. But the video racked up millions of views.
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The boxing challenge is the natural progression of this "feud." We’ve seen it with Jake Paul. We’ve seen it with KSI. Now, it’s trickling down to the elementary and middle school demographic.
Is the Boxing Match Actually Going to Happen?
Here is the reality check.
As of early 2026, there is no official sanctioned bout. Boxing commissions don’t typically license 12-year-olds to punch each other for pay-per-view money. While influencer boxing is a massive industry, there are massive legal and ethical hurdles when it comes to "kid boxing."
However, that hasn't stopped the hype train.
- The Callout: Baby Gronk specifically said, "I call you out to a box match, Rizzler."
- The Response: The Rizzler has mostly stayed in his lane, continuing to do "Boom or Doom" reviews at Costco.
- The Training: Baby Gronk frequently posts videos of himself training, though it's usually football-related drills or light sparring.
Most experts in the creator economy see this as "clout chasing" in its purest form. By attaching his name to the Rizzler, Baby Gronk ensures he stays in the Google Discover feed. It’s a strategy. It works.
Why People Are Worried About Baby Gronk Boxing
Not everyone is laughing. Some of the biggest names in sports and entertainment have voiced concerns about how Madden is being marketed.
Rob Gronkowski himself—the man Madden is named after—told CBS Sports that the situation has gone "too far." He even mentioned that his camp had to send a cease and desist because things were getting so "awkward."
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Then you have JJ Watt. He’s been vocal on social media, reminding parents that these are just kids. He argued that they should be allowed to play sports without the pressure of being a "brand" before they even hit puberty.
The boxing angle adds a layer of physical risk. Even if it's "just for the cameras," the message it sends is polarizing. Is it harmless entertainment, or is it a "speedrun of the stage parent stereotype," as some critics have put it?
The Financial Side of the "Rizzler" Feud
Why do it? Money.
Jake San Miguel has been very transparent about his goals. He wants Madden to be "set for life" before he even graduates high school. By leveraging the Baby Gronk rizzler boxing narrative, they drive engagement. Engagement leads to brand deals. Brand deals lead to the bank.
Madden reportedly already has scholarship offers from major D1 programs like Ole Miss. Whether those offers are "real" in the traditional sense or just verbal hype is debated, but the visibility is undeniable.
The Rizzler, on the other hand, seems to have a more organic following. His "fame" comes from a specific look and a catchphrase. The clash between these two styles—the manufactured athlete vs. the accidental meme—is what keeps people clicking.
How Influencer Boxing Is Changing in 2026
We are seeing a shift. Influencer boxing isn't just for 20-somethings with millions of subscribers anymore. It’s becoming a tool for any creator looking to settle a "score."
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The "Rizzard of Oz" era shows that Gen Alpha is consuming content that mimics the drama of the adult world. They want the press conferences. They want the weigh-ins. They want the "beef."
But there’s a limit.
Most platforms like YouTube and TikTok have strict policies regarding "minor safety." Promoting a physical fight between two children could easily result in a permanent ban. This is why you see most of this "boxing" talk stay in the realm of social media captions and edited reels rather than actual fight posters.
What’s Next for Madden San Miguel?
Boxing is likely just a side quest. Madden’s "main quest" is still football. In late 2025, he made his middle school debut with the Ponder Lions, allegedly scoring five touchdowns in one game.
He’s clearly an athlete. The question is whether the "Baby Gronk" persona will help or hinder his future in the NFL. Some coaches might love the marketing power he brings. Others might see him as a locker room distraction before he even walks through the door.
As for the Rizzler, he seems content being the king of the Costco food court.
Actionable Insights for Following the Trend
- Take the "Beef" with a Grain of Salt: Understand that 90% of these callouts are designed for engagement metrics, not actual physical confrontations.
- Check the Source: Most "news" about this fight comes from TikTok accounts like @h00pify or Madden’s own Instagram. Always look for third-party verification from sports journalists.
- Focus on the Football: If you're actually interested in Madden's talent, look for his unedited game highlights rather than the staged "rizz" videos.
- Monitor Safety Policies: Keep an eye on how platforms like TikTok handle "child combat" content, as it may influence what you see in your feed.
Madden San Miguel and the Rizzler are currently the faces of a new, strange era of celebrity. Whether it ends in a ring or just fades into the next viral meme, the impact on how we view child stars has already been made.