You've probably seen them sitting in their cars, reacting to the wildest drama on the internet with a mix of dry wit and genuine frustration. Aba and Preach—often searched as "Abba and Preach"—have become a staple of the commentary community. But when a channel hits millions of subscribers and starts pulling in tens of millions of views every single month, the question always shifts from the content to the bank account. Are Aba and Preach rich?
It’s a complicated answer.
They aren't "private jet and golden toilet" rich, but they are certainly doing better than most people realize. If you look at their lifestyle, they don't exactly flaunt it. Aba Atlas and Preach (Walter J. Brown) have built a brand on being the "everyman" who tells it like it is. They wear hoodies. They sit in a vehicle that looks like a standard SUV. They don't have the flashy neon lights of a typical high-end studio. This makes people assume they're just getting by.
They aren't.
Breaking Down the Aba and Preach Revenue Streams
To understand if Aba and Preach are rich, you have to look past the YouTube AdSense. Most people think YouTubers only make money from those annoying ads that play before a video. While AdSense is a massive part of their income, it’s only the baseline.
Based on Social Blade data and typical CPM (cost per thousand views) rates for commentary channels, their main channel generates a staggering amount of traffic. They consistently pull in 20 to 30 million views a month. In the YouTube world, a channel with their demographics—mostly North American and European audiences—can expect a CPM anywhere between $4 and $10.
Do the math.
Even on the low end, that’s $80,000 a month. On the high end? It’s over $200,000. That is before they even touch a brand deal or a Patreon sub.
But here is the kicker: they have a Patreon.
Patreon is where the real "wealth" is built for creators who risk getting demonetized. Aba and Preach talk about sensitive topics—gender dynamics, viral fights, and political insanity. YouTube’s "yellow dollar sign" is a constant threat. Their Patreon has thousands of supporters paying anywhere from $5 to $20 a month. If you have 5,000 patrons at a $5 average, that’s an extra $25,000 a month in stable, predictable income. That is "buy a house in cash" money within a few years.
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The Cost of Doing Business
Rich is a relative term. Aba has often mentioned in videos that he manages the business side of things quite strictly. They have editors. They have researchers. They have overhead.
Aba Atlas, specifically, has a background in dance and comedy, and he’s been open about the grind it took to get here. He’s also been open about his investments. There have been mentions of real estate and "boring" stocks. This is usually the sign of a creator who is actually wealthy versus one who just has a high income. High income is what you earn; wealth is what you keep. They seem to be keeping a lot of it.
Honestly, the "car setup" is a genius business move. Think about it. Most creators spend $50,000 on a studio. Aba and Preach spend $0 on a set because they use a car they already own. That’s pure profit.
Why People Think They Aren't Wealthy
The misconception about their net worth usually stems from their aesthetic. They don't do the "MrBeast" style of over-the-top production. They don't do the "Fresh and Fit" style of showing off watches and rented Lamborghinis.
In fact, Aba and Preach often clobber other creators for being "fake rich."
This creates a brand image of being "middle class." However, if you've been watching for years, you’ll notice the subtle shifts. The quality of the camera gear has improved. The travel they mention—trips to Ethiopia, Europe, and across the US—isn't cheap.
Preach, specifically, has a very grounded lifestyle. He’s a family man. He doesn't seem interested in the "clout" game. This leads people to believe they’re just two guys making a decent living. But "decent" in the context of a top 1% YouTube channel means they are likely multi-millionaires.
Comparing Them to Other Commentary Titans
If you look at peers like MoistCr1TiKaL (Charlie) or Philip DeFranco, the earnings are public knowledge or easily estimated. Aba and Preach are in that same upper echelon of daily viewership.
They have survived "cancel culture" multiple times. They have survived the "Adpocalypse."
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The ability to maintain a high-volume audience for over five years is the hardest thing to do on the internet. Most creators flame out after 18 months. Aba and Preach have stayed relevant by evolving their topics. They moved from purely "red pill" vs "blue pill" debates into broader social commentary.
This versatility makes them "rich" in terms of career longevity. They aren't tied to a single trend that could die tomorrow.
The Mystery of the Net Worth Sites
If you Google "Aba and Preach net worth," you'll see numbers like $1.5 million or $2 million.
Take those with a grain of salt. Actually, throw the whole salt shaker at them.
Those websites are notorious for using outdated algorithms that only track visible YouTube views. They don't see the private investments. They don't see the merch sales. They don't see the live show revenue—Aba and Preach have done live tours that sell out small to mid-sized venues.
When you sell out a 500-seat room at $40 a ticket, plus merch, you’re walking away with a very healthy profit for a night’s work. Combine that with their daily uploads, and you start to see a much larger financial picture.
Is Aba rich? Yes. Is Preach rich? Yes.
They are likely in the top 0.1% of earners in Canada, where they are based (Montreal). In Quebec, the cost of living is lower than in places like New York or LA, which means their US dollar earnings from YouTube go even further.
Are They "Rich" or Just "Comfortable"?
There’s a difference. "Comfortable" is not worrying about the mortgage. "Rich" is having the freedom to stop working and maintain your lifestyle.
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Based on their output—they post almost every single day—they are still in the "grind" phase. This suggests they are either highly motivated by growth or they are still building the "forever" fund.
Aba has expressed a lot of interest in media production beyond YouTube. He sees the channel as a springboard. That’s a "rich person" mindset—using one asset to fund the next.
The Ethical Question: Does Their Wealth Change the Content?
Critics often claim that once a creator gets rich, they lose touch with the audience.
With Aba and Preach, the opposite has happened. They’ve used their financial independence to become more outspoken. They don't have to worry about a single sponsor dropping them because they have such a diversified income.
They’ve turned down massive deals. Aba has mentioned on several occasions that they’ve walked away from six-figure sponsorships because the product was "trash" or didn't align with their fans.
That is the ultimate sign of being rich: the power to say "no."
Actionable Insights for Fans and Aspiring Creators
If you're looking at Aba and Preach as a blueprint for success or just trying to understand how the "new money" of the internet works, there are a few things to take away from their financial journey:
- Low Overhead is King: You don't need a $10,000 studio. They proved that a car and a decent microphone can build a multi-million dollar empire.
- Diversify Early: Don't rely on AdSense. Their Patreon and live shows provide a safety net that allows them to be as controversial as they want.
- Consistency Over Quality (Sometimes): They don't over-edit. They get the video out. In the commentary world, being first and being consistent is more valuable than having 4K cinematic b-roll.
- Invest the Surplus: Aba’s mentions of real estate suggest they aren't spending their checks on "drip." They are buying assets.
Ultimately, Aba and Preach are a success story of the creator economy. They took a simple format—two guys talking—and turned it into a business that likely nets them several million dollars a year. While they might still dress like they're heading to a casual grocery run, their bank accounts tell a very different, very "rich" story.
To truly understand their financial standing, keep an eye on their production shifts. When a creator starts hiring more staff or launching secondary channels (like their shorts channel or individual projects), it’s a clear indicator that the primary engine is generating more cash than they know what to do with. They are currently in that expansion phase.