You've probably noticed that Apple doesn't really "do" sales. Walk into a shiny glass Apple Store on a holiday weekend and the prices look exactly the same as they did on a random Tuesday in February. It's kinda frustrating. But here's the thing: the Apple Memorial Day sale 2025 is actually a massive event—it just doesn't happen on Apple’s own website.
If you’re looking for a deal, you have to look at the "big three" retailers: Amazon, Best Buy, and Walmart. They’re the ones actually slashing prices to move inventory before the back-to-school rush starts in June. Honestly, if you buy an iPad or a MacBook directly from Apple right now, you’re basically leaving $100 to $200 on the table for no reason.
What Most People Get Wrong About Apple Memorial Day Sale 2025
The biggest misconception is that the deals start on Monday. Nope. The "Early Bird" phase usually kicks off about ten days before the actual holiday. By the time Memorial Day Monday rolls around, the best stock—like those specific MacBook Air colors everyone wants—is often backordered or totally sold out.
Buying late is a mistake.
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Another thing? People assume the newest tech won't be on sale. Actually, we've seen the M4 MacBook Air (the 13-inch model) drop to $849 at Amazon recently. That’s a $150 discount on a machine that’s barely been out. Retailers use these "doorbuster" Apple prices to get you onto their site so you’ll buy a grill or a patio set while you're at it.
The iPad Price War
The tablet market is where things get really aggressive. Amazon and Best Buy have been trading blows over the iPad (10th Gen).
- iPad (A16 model): Down to $299. That’s the lowest we’ve seen.
- iPad Mini 7: Hovering around $399 (saving you $100).
- M4 iPad Pro: Usually gets a "clippable coupon" on Amazon that knocks $100 off at checkout.
If you see the 11-inch iPad Air with the M3 chip for anything under $530, grab it. That's essentially the "sweet spot" price for 2025.
Why the Apple Memorial Day Sale 2025 Still Matters
With WWDC (Apple’s big software event) happening in June, May is the last chance for retailers to clear out "current" models before they technically become "last year's" tech in the eyes of the public.
Don't let that scare you.
The jump from an M3 to an M4 chip is great, but for 90% of people writing emails and watching Netflix, you won't notice. You will notice the $200 you saved.
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Watch Out for the Apple Watch
The Apple Watch Series 10 has been the star of the show this year. We’ve seen the 42mm GPS model hit $299 consistently across major retailers. That’s a full $100 off the MSRP. If you’re a runner or a hiker, the Ultra 2 in the new Black Titanium finish has been dipping to $739. It’s still expensive, yeah, but it beats paying $799.
AirPods: The "Stocking Stuffer" of May
AirPods are the easiest thing to find on sale.
The new AirPods 4 (with Active Noise Cancellation) are finally seeing real movement, dropping to about $149. If you don't care about noise canceling, the base AirPods 4 are sitting around $119.
But the real winner? The AirPods Pro 2.
Even though they've been out for a bit, the USB-C version is still the best earbuds Apple makes. You can almost always find them for $189 or $199 during the Apple Memorial Day sale 2025 window. Anything higher than $200 is a bad deal. Wait for the price to dip back down; it happens almost every weekend.
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Don't Forget the Refurbished Route
If these prices still feel a bit steep, check the "Renewed Premium" section on Amazon or the "Geek Squad Certified" stuff at Best Buy. You can often find an iPhone 16 Pro for hundreds off if you're willing to take a model that someone returned because they didn't like the color. These usually come with a one-year warranty, so it’s not as risky as buying off Craigslist.
Helpful Buying Strategy
- Use Price Trackers: Sites like CamelCamelCamel will show you if that "sale" price is actually a deal or just the normal price disguised as one.
- Check for Coupons: Amazon is notorious for "on-page coupons." You have to check a little green box to see the discount at checkout. If you don't click it, you pay full price.
- Trade-In Bonuses: Best Buy sometimes offers an extra $50 in trade-in credit during holiday weekends. If you have an old iPad Pro gathering dust, this is the time to swap it.
Basically, the Apple Memorial Day sale 2025 is the best time to buy before the Black Friday chaos in November. Just stay away from the official Apple Store if you want to save money.
Actionable Next Steps
- Check Amazon’s "Clippable Coupons": Go to the M4 MacBook Air page and see if there’s a checkbox for $100+ off.
- Verify Walmart’s iPad Pricing: They often match Amazon’s $299 price on the base iPad but keep it in stock longer.
- Compare Best Buy Member Deals: If you have a My Best Buy Plus membership, you might get an even deeper discount or a free Apple Gift Card with a MacBook purchase.