Honestly, the hype cycle for Apple never really sleeps, but the buzz around the apple event september 2025 invite news today has reached a bit of a fever pitch. If you've been refreshing your feed waiting for that glossy, cryptic graphic to drop, you aren't alone. Everyone wants to know when the "Awe Dropping" keynote is actually happening. Well, we finally have the concrete details. Apple officially sent out the invites for its flagship fall event, confirming that the big show will take place on Tuesday, September 9, 2025.
It starts at 10 a.m. PT.
The tagline? "Awe Dropping."
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It’s a classic Apple pun, likely poking fun at the rumors of a radically redesigned "iPhone Air" that’s supposed to be impossibly thin. People are already dissecting the invite’s artwork—a swirl of neon blues, cosmic oranges, and deep indigos—searching for "Easter eggs" about the new hardware colors.
The iPhone 17 Lineup: More Than Just a Number
For a while there, it felt like iPhones were just getting slightly better cameras and better battery life every year. Boring, right? 2025 feels different. The biggest news hitting the wire today alongside the invite is the formal death of the "Plus" model.
Say hello to the iPhone 17 Air.
Basically, Apple is trying to do for the phone what they did for the MacBook Air years ago. It’s rumored to be roughly 5.6mm thin. That is absurd. To put that in perspective, the current Pro models feel like bricks compared to this thing. But there's a catch. To get it that thin, Apple reportedly had to go down to a single rear camera and a smaller 3,149 mAh battery. It’s a bold gamble: will people trade "Pro" specs for a device that barely feels like it's in your pocket?
The rest of the family looks like this:
- iPhone 17: The "base" model is finally getting a 120Hz ProMotion display. About time.
- iPhone 17 Pro: Getting a massive 12GB of RAM to handle all the new AI features.
- iPhone 17 Pro Max: The absolute beast, featuring a new 48MP Telephoto lens with 8x optical zoom.
That Weird Cosmic Orange Color
Let's talk about the colors. The invite artwork basically confirmed the leaks we've been seeing for months. There is a new "Cosmic Orange" for the Pro models that is already dividing the internet. Some people think it looks like a premium sports car; others think it looks like a high-end orange crate.
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There's also a "Deep Blue" and a "Silver" that looks a bit more like polished titanium than the brushed finish we've seen lately. For the standard iPhone 17 and the new Air, expect "Mist Blue," "Sage," and "Lavender."
Apple Intelligence: The Real Reason for the Invite
You can't talk about an Apple event in 2025 without talking about AI. Or, as Tim Cook likes to call it, Apple Intelligence. The "Awe Dropping" tagline might also refer to the new Siri.
The big news today is that iOS 26 is leaning heavily into generative features that actually work offline. We’re looking at "Center Stage" for the front camera—which uses AI to keep you framed even if you're moving around—and "Dual Capture," which lets you record with the front and back cameras simultaneously at 4K.
What Else Is Coming?
The September event isn't just a phone show. We’re also expecting:
- Apple Watch Series 11: Rumored to include high blood pressure alerts.
- Apple Watch Ultra 3: Now with satellite connectivity for when you’re literally off the grid.
- AirPods Pro 3: These are supposedly getting "Live Translation" powered by the H3 chip.
There was a lot of chatter about a new Apple TV 4K or an AirTag 2, but latest reports suggest those might be held back for a separate October press release. Apple likes to keep the September stage focused on the things you carry in your pocket or wear on your wrist.
Why This Matters for You
If you're sitting on an iPhone 14 or older, this is probably the year you've been waiting for. The jump to the A19 chip and the 120Hz screens across the entire lineup makes the "base" models feel like actual flagships again.
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But be careful with the iPhone 17 Air. It’s going to be the "cool" phone, but that single camera might feel like a huge step back if you’re used to having a zoom lens.
Next Steps for You
- Mark your calendar: Tuesday, September 9, 2025, at 10 a.m. PT. You can stream it on Apple’s website or via the Apple TV app.
- Check your trade-in value: If you're eyeing the $1,099 Pro or the $999 Air, start looking at what your current phone is worth now. Prices usually dip the second the new ones are officially announced.
- Hold off on buying AirPods: If you were planning on buying the current Pro 2 models today, wait two weeks. The Pro 3 will either be better, or the Pro 2 will get a significant price cut at third-party retailers.