Alice Angel is basically the definition of "too much of a good thing." When you first hear her voice echoing through the crumbling halls of Joey Drew Studios in Bendy and the Ink Machine, it’s sweet. Heavenly, even. But that charm rots away the second you see her face. She isn’t just a cartoon character; she is a warning about what happens when obsession meets a literal machine that turns ink into nightmares.
If you’ve played through the chapters, you know Alice isn’t one person. She’s a messy, tragic collision of egos, ink, and failed dreams. People still argue about whether she’s truly evil or just a victim of Joey Drew’s manipulation. Honestly? She’s both.
The Tragic Fall of Susie Campbell
Before the ink started flowing, there was Susie Campbell. She was the original voice of Alice Angel. To say she was attached to the role is an understatement. Susie didn’t just voice Alice; she felt like she was Alice. When Joey Drew called her "Alice" at lunch, it wasn't just a nickname. It was a validation of her entire identity.
Then everything broke.
Joey replaced her. No warning. No thank you. Just a new girl, Allison Pendle, stepping into the booth. Imagine being told you're "perfect" and then being tossed aside like a broken pencil. It broke Susie. When Joey offered her a chance to "become" Alice for real using the Ink Machine, she jumped at it. She wanted her perfection back. What she got instead was a twisted, half-melted face and a soul full of resentment.
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Why the "Twisted" Alice is Different
Most fans call the villainous version "Twisted Alice" to distinguish her from the "Allison Angel" we meet later. Twisted Alice is a perfectionist in the most literal, gruesome sense. She kills other ink creatures—mostly poor Boris clones—to harvest their "parts." She believes if she stitches enough of them into herself, she’ll finally be beautiful again.
It’s a dark irony. She’s an angel who acts like a demon because she’s so desperate to look like an angel. She’s obsessed with her left side, the side the "Ink Demon" supposedly touched and ruined.
Alice Angel in Bendy and the Dark Revival
If you thought Alice was done after Chapter 4 of the original game, Bendy and the Dark Revival proved everyone wrong. Her return in the sequel was a massive moment for the lore. She didn't just come back; she came back meaner.
In Dark Revival, we see her as a "Studio Veteran." She’s still the "Queen of the Studio," but her desperation has evolved into a calculated sort of madness. She’s not just hunting for parts anymore; she’s protecting her territory. The game gives us more insight into how the ink amplifies a person's worst traits. For Susie, that was vanity and a need for external validation.
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The Split Personality Theory
One thing that trips people up is the way Alice talks. Sometimes she sounds like a sweet 1930s starlet. Other times, she sounds like she’s gargling gravel and hate.
- The "Angelic" Voice: This is the remnant of the Alice character or perhaps Susie’s fading sanity.
- The "Twisted" Voice: This is the ink, the pain, and the reality of her situation.
Some fans used to think this meant two people were in one body, but it’s more likely just Susie’s mind fracturing. She can’t handle being a monster, so she pretends she’s still the star.
Who is the "Real" Alice?
This is the big question. If Susie Campbell is the Twisted Alice, then who is Allison Angel?
Allison Angel is the version of the character based on Allison Pendle. But here’s the kicker: according to the lore in Dark Revival, Joey Drew created this version specifically to help Henry. She’s a "pure" version, meant to be a guardian. While Twisted Alice is a product of Susie’s soul being mangled by the machine, Allison Angel is more of a deliberate creation.
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It creates this wild dynamic where you have two versions of the same character fighting for the same "soul" of the studio. One is a nightmare born of rejection; the other is a hero born of a creator’s regret.
Dealing with Alice: Survival Tips
Let's talk gameplay. If you’re replaying Bendy and the Ink Machine or diving into the sequel, Alice is a nightmare to deal with. She’s not like the Ink Demon, who you can usually hear coming. Alice is manipulative.
- Listen to the humming. If you hear her singing "Lonely Angel," she’s close.
- Don’t trust the tasks. In Chapter 3, she makes you run errands. She’s not going to let you go. She’s just using you to clean up the studio before she tries to kill you.
- Watch the shadows. In Dark Revival, her presence is even more atmospheric. She uses the environment against you.
Alice Angel remains one of the most complex characters in the "mascot horror" genre because she has a motive we can actually understand. We’ve all felt replaced or "not good enough" at some point. She just took that feeling and turned it into a pile of corpses and ink.
If you want to understand the full scope of her tragedy, look for the audio logs in the Music Department. Hearing Susie's voice transition from hopeful to bitter tells you everything you need to know. The "Alice" we see in the halls isn't a monster that appeared out of nowhere. She's a person who was told she was an angel until she started to believe it, and then had her wings clipped by the man who gave them to her.
To get the most out of the story, pay attention to the "Seeing Tool" messages near her lair. They often reveal the thoughts she’s trying to hide behind her "perfect" face.
Next Steps for Players:
- Revisit Chapter 3 of the original game and find all of Susie Campbell’s audio logs to piece together her timeline.
- Compare the character models of Twisted Alice and Allison Angel; notice how their halos are positioned differently—one is fused into the skull, the other floats.
- In Bendy and the Dark Revival, look for the "hidden" notes that suggest Alice was actually blackmailing Joey before she was put into the machine.