If you walk into any stadium from San Diego to Harrison, New Jersey, you’re going to see it. That flash of pink, or the classic USWNT white, with the number 13 on the back. It’s more than just a piece of polyester. Honestly, at this point, the Alex Morgan soccer jersey has become a sort of cultural artifact in American sports.
People think it’s just a fan shirt. They’re wrong.
Since she announced her retirement in late 2024 and had her number officially retired by the San Diego Wave in September 2025, the market for these things has gone absolutely sideways. It isn't just about the 123 goals she bagged for the USWNT or the two World Cup titles. It’s about a very specific era of soccer that basically changed how we look at the women's game. You've probably noticed that even though she isn't on the pitch anymore, you still can't go to a local park without seeing a kid in a "Morgan 13" kit.
Why the Number 13 is Actually a Big Deal
In the soccer world, numbers are heavy. Usually, your star striker wants the 9. Your playmaker wants the 10. But Morgan took 13—a number traditionally associated with bad luck—and made it the most profitable jersey in the history of the NWSL.
Kinda ironic, right?
In 2024, her San Diego Wave kit was the top-selling jersey in the entire league. Not just the top for the Wave. The top for everyone. Even after she hung up her boots, the demand didn't just dip. It shifted. Collectors aren't looking for the generic replicas anymore; they are hunting for the specific kits that defined her career milestones.
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If you're looking for one today, you've gotta be careful. There’s a massive difference between a "stadium" replica and the "authentic" match-day versions she actually wore. The authentic ones have that heat-pressed crest and a slimmer fit—meant for athletes, not necessarily for sitting on a couch eating wings.
The Wave Effect and the Sunset Kit
One of the coolest things to happen in soccer merch lately was the San Diego Wave's "Del Sol" kit. Most people just call it the sunset jersey. It’s got these vibrant oranges and pinks that look like a Pacific Beach skyline. When Alex Morgan signed with the Wave in 2021, she wasn't just joining a team; she was building a brand from scratch.
That specific Alex Morgan soccer jersey—the 2024 San Diego Wave home kit—shattered sales records. On the day it launched, the club did six figures in revenue. Just in one day.
"She is the first, last, and only person to ever wear no. 13 for the Wave." — San Diego Wave FC Statement, September 2025.
When they retired her jersey on September 7, 2025, it cemented her status. In a sport where jersey retirements are actually pretty rare (soccer usually favors the "passing of the torch" with numbers), the Wave decided nobody else should ever touch that 13. That makes the existing kits even more valuable for fans.
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USWNT vs. Club Kits: Which One Matters More?
Honestly, it depends on what kind of fan you are.
- The World Cup Purists: These people want the 2019 "Four Star" jersey. That was the kit she wore when she did the tea-sip celebration against England. It’s iconic. It’s loud. It’s peak Alex Morgan.
- The Local Die-Hards: They want the San Diego Wave "Poderosa" or "Del Sol" kits. These represent her role in professionalizing the domestic league.
- The Vintage Hunters: If you find a 2011 Western New York Flash jersey with Morgan on the back, you’ve basically found a unicorn. That was her rookie year.
Spotting a Fake in 2026
The market is flooded with knockoffs. Seriously. Because the Alex Morgan soccer jersey is so high in demand, third-party sites are churning out low-quality versions that look okay in photos but feel like sandpaper.
Check the stars. On a USWNT jersey, those four stars above the crest represent the World Cup wins (1991, 1999, 2015, 2019). Fakes often have wonky stitching or stars that aren't aligned. Also, look at the "Nike" swoosh. If it looks like it was glued on by a toddler, run.
Official kits from 2024 and 2025 use Nike’s Dri-FIT ADV technology. It’s a very specific knit pattern that helps with breathability. If the fabric is just flat, shiny polyester, it’s a fake.
The Real Value of the "Farewell" Collection
When Morgan played her final match on September 8, 2024, the "Farewell" merchandise line exploded. If you have one of those limited-edition royal blue t-shirts or the commemorative scarves, hold onto them. They weren't produced in the same mass quantities as the standard home kits.
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And don't even get me started on the autographed versions. Upper Deck recently had a run of autographed and inscribed jerseys limited to just 13 pieces. Those are going for thousands now. It’s not just a shirt anymore; it’s an investment.
What to Do if You Want One Now
If you are trying to track down an Alex Morgan soccer jersey today, don't just go to a random big-box retailer. They probably only have the current roster's names.
- Check the Official U.S. Soccer Store: They still carry a "Legends" section occasionally, or you can use their "Custom" tool to put MORGAN 13 on a current kit—though some fans find that a bit weird since she's retired.
- Secondary Markets (eBay/Poshmark): This is where you find the 2012 London Olympics kits or the 2015 "Blackout" away kits. Just verify the seller's rating.
- San Diego Wave Team Store: Even in 2026, they keep her gear in stock because, let’s be real, she's the most famous player they’ve ever had.
Basically, the jersey is a piece of history. Whether it's the 2024 "Brilliant" home kit or a tattered 2011 rookie shirt, it represents the moment women’s soccer went mainstream in America.
If you're buying for a collection, prioritize the "Authentic" versions with the 2024 or 2025 patches. If you're buying to wear to a game, the "Replica" (or Stadium) version is way more comfortable and holds up better in the wash. Just make sure those four stars are straight. That’s the most important part.
Actionable Next Steps:
- Verify the "Authentic" vs. "Stadium" tag before purchasing; authentic versions use Dri-FIT ADV and have a slimmer, athletic cut, while stadium versions are standard fit.
- Search for 2024 San Diego Wave kits specifically if you want the most "collectible" version from her final playing season.
- Inspect the crest stitching on any secondary market purchase to ensure the four stars are centered and the embroidery is dense, which is the easiest way to spot a counterfeit.