Alex Cooper didn't just get rich; she completely broke the business model for creators. If you've been following the "Daddy Gang" since the early days of 2018, you know the vibe started in a cramped New York apartment with some messy relationship stories and a lot of loud opinions. Today, it’s a global conglomerate. In 2026, Alex Cooper net worth is a topic that feels more like a Forbes case study than a celebrity gossip column.
Estimates now place her net worth in the $60 million to $85 million range, though that number is incredibly fluid. Why the range? Because she isn't just a "podcaster" anymore. She is the CEO of Unwell, a media executive, and a producer. Her wealth isn't just sitting in a bank account—it’s tied up in a network that produces multiple hit shows, a beverage line, and a creative agency that recently signed a massive multi-year deal with Google.
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Honestly, the way she played the industry is kind of legendary. Most people look at the big numbers—the $60 million from Spotify or the $125 million from SiriusXM—and assume she just pocketed the cash. It’s way more complicated than that.
Breaking Down the SiriusXM Deal
In August 2024, the industry shook. Cooper signed a three-year deal with SiriusXM valued at $125 million. Some reports put the "floor" of the deal at $100 million, but regardless of the exact decimal point, it more than doubled her previous contract with Spotify.
This wasn't just a "pay Alex to talk" deal. It was a distribution and advertising behemoth.
- SiriusXM gets exclusive ad sales rights for Call Her Daddy.
- The deal covers the entire Unwell Network roster.
- The content remains available on Spotify, which was a brilliant move for reach.
- It includes a development strategy for exclusive SiriusXM content that started rolling out in 2025.
Basically, she’s being paid to be the face of a platform while keeping her audience everywhere else. It’s the ultimate "have your cake and eat it too" strategy. By the time this contract wraps up, she’ll have been paid nearly $200 million in guaranteed money from just two platforms over six years. That’s NFL quarterback territory.
The Unwell Network and the Business of Influence
You can't talk about Alex Cooper net worth without looking at the Unwell Network. Launched in 2023, it was her move to become the "Gen Z whisperer" for other talent. She signed big names like Madeline Argy and, for a while, Alix Earle.
Even though Alix Earle eventually departed the network in early 2025, the infrastructure Cooper built remains massive. Unwell now employs nearly 100 people. It’s not just a podcast office; it’s a production arm, a creative agency, and a branding house.
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In late 2025, she launched the Unwell Creative Agency. This was a pivot away from traditional "influencer marketing." She told the Wall Street Journal that Gen Z is tired of "cringey, pandering ads." Her agency's first big win? A multi-year partnership with Google to market the Pixel 10. She’s literally teaching brands how to talk to her audience, and she’s charging them a premium for the education.
Beyond the Mic: Hydration and Real Estate
Success at this level always spills over into physical products. On New Year’s Day 2025, Unwell Hydration hit the shelves at Target stores nationwide. It’s an electrolyte drink aimed specifically at women, produced in partnership with Nestlé.
While we don't have the exact revenue numbers for the beverage line yet, the partnership with a titan like Nestlé and a season-long sponsorship with the National Women's Soccer League (NWSL) suggests the valuation is in the tens of millions.
Then there’s the lifestyle. She lives in a massive Los Angeles estate with her husband, producer Matt Kaplan. In mid-2025, she reportedly bought her parents a home in LA so they could move closer to her. Seeing her childhood home in Pennsylvania sell for $780,000 while she’s closing nine-figure deals is a pretty wild contrast.
The Numbers Most People Get Wrong
People often see a "$125 million deal" and think she has $125 million in the bank. Nope.
- Taxes: At her income bracket, nearly half goes to the IRS and California.
- Overhead: She pays for production, a massive staff, and high-end legal/management teams.
- The Husband Factor: Her husband, Matt Kaplan, is a powerhouse in his own right as the CEO of ACE Entertainment. They recently launched a media company called Trending, which focuses on Gen Z content. Their combined household net worth is likely well north of $150 million.
She’s arguably the most successful woman in the history of digital audio. Forbes ranked her as the 7th highest-earning creator in 2025, estimating her individual earnings for that year alone at $32 million.
Why She’s Still Growing
The "Daddy Gang" is loyal. That’s her real net worth. When she moved from Barstool to Spotify, they followed. When she moved from Spotify to SiriusXM, they stayed. She’s managed to transition from a "raunchy" comedy host to a serious interviewer who can land everyone from Post Malone to Jane Fonda.
If you're looking for the actionable takeaway from the Alex Cooper story, it's about ownership. She fought Barstool for the intellectual property (IP) of her show name. She refused to just be an employee. By owning the brand, she turned a single podcast into a diversified portfolio of media, tech partnerships, and consumer goods.
To track her financial trajectory, keep an eye on the Unwell Creative Agency's next big brand signings. If she continues to land "Big Tech" clients like Google, her net worth could easily break the $100 million mark before her current SiriusXM contract even expires.
The best way to understand her value is to look at the market she commands. She doesn't just have listeners; she has a demographic that brands are desperate to reach. As long as she maintains that "Gen Z whisperer" status, her earnings will only continue to climb.
Next Steps for Tracking Growth:
- Monitor the expansion of Unwell Hydration into international markets.
- Watch for the 2026 Forbes Top-Earning Creators list to see her year-over-year revenue rank.
- Follow the output from Trending, her joint venture with Matt Kaplan, to see how they leverage film and TV.