Everyone wants to know how a girl who started by talking about her dating life in a cramped New York apartment ended up with a bank account that looks like a phone number. Honestly, the numbers floating around for the Alex Cooper net worth 2024 conversation are all over the place. Some sites guess 25 million. Others scream 60 million.
The truth is a bit more complicated than just a single figure. You’ve probably seen the headlines about her massive contracts, but what actually sticks in her pocket after taxes, agents, and production costs? It's a lot, but it’s not exactly the "lotto winner" scenario people imagine.
The $125 Million SiriusXM Pivot
Basically, the biggest needle-mover for her wealth this year was the announcement in August 2024. Alex Cooper signed a monster three-year deal with SiriusXM. We’re talking $125 million.
That basically doubles what she was making at Spotify. Remember that $60 million deal back in 2021? That was considered "insane" at the time. Now, it looks like a warm-up. This new deal covers her flagship show Call Her Daddy and her entire Unwell Network.
It’s important to realize that $125 million isn't a check she just cashed and went to the mall with. It’s a multi-year payout. Forbes estimated her actual earnings for the 2024 calendar year at around $22 million. That landed her at No. 8 on their Top Creators list. So, while the "worth" of her contracts is nine figures, her liquid net worth is likely sitting in the **$40 million to $50 million** range as of late 2024.
Why She’s More Than Just a Podcaster
People get hung up on the podcasting, but Alex is kinda becoming a mini-mogul. She isn't just sitting behind a mic anymore. She’s built an actual infrastructure.
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- The Unwell Network: She’s signing other talent now. Think Madeline Argy and Harry Jowsey. When they make money, she makes money.
- Brand Power: She doesn't just take every sponsorship. She famously turned down an $8 million brand deal because she "didn't stand by it." That's a huge flex. Instead, she works with heavy hitters like Skims and Jimmy Choo.
- Merch: This is the "secret sauce" of her early wealth. Back in 2020, she sold $800,000 worth of "Daddy" merch in just three days.
Real Estate and "Santa" Moments
You know you’ve made it when you start buying houses for people. In late 2024, Alex shared that she bought her parents a home in Los Angeles. She called it the "least she could do" after their support.
As for her own digs? She and her husband, Matt Kaplan (who is a big-shot producer himself), live in a $10.7 million house in Studio City. They didn't just buy it and move in, though. They did a massive overhaul with Architectural Digest vibes, stripping it down to fit their specific taste.
The Unwell Hydration Factor
There’s a new player in her portfolio: Unwell Hydration. It’s a beverage line she’s launching in partnership with Nestlé.
She’s stepping into the CPG (consumer packaged goods) space, which is where the "real" billionaire wealth usually comes from—think Logan Paul and Prime. By 2025, this drink is expected to be in Target and Meijer. If that takes off, the 2024 net worth estimates will look like pocket change.
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What This Means for You
If you’re looking at Alex Cooper’s success as a blueprint, here are the actual takeaways:
- Ownership is everything. She fought for the rights to Call Her Daddy early on, and that’s why she’s rich now.
- Focus on one thing first. She spent five years doing nothing but the podcast before she started the network or the drink line.
- Audience loyalty beats raw numbers. Her "Daddy Gang" follows her across platforms, which makes her "platform agnostic"—she doesn't need Spotify to survive.
To keep tabs on her evolving business, watch her moves in the advertising space. She recently launched the Unwell Creative Agency to help brands talk to Gen Z without being "cringey." That’s her next big play.
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Keep an eye on the retail rollout of her hydration line in early 2025 to see if she can successfully transition from media star to retail titan.