She walked out under the lights of the Steiner Studios in New York last October, and honestly, the collective gasp was audible. Alessandra Ambrosio wasn't just back on the Victoria’s Secret runway for the 2025 show; she was owning it. At 44, she somehow looks exactly like the girl who first donned the wings in the early 2000s, but with a certain "I’ve seen it all" confidence that only comes with being a literal legend.
People always search for alessandra ambrosio hot expecting to see a sunset-lit bikini photo on a beach in Florianópolis. They aren’t wrong. She basically lives in a swimsuit. But the "hotness" people are chasing isn't just about a Brazilian gene pool or a high-cut G-string. It’s about the fact that she has outlasted almost every peer in an industry that usually discards women by twenty-five.
The 2024 and 2025 Victoria’s Secret Comebacks
It’s been a wild couple of years for Ale. After "retiring" in 2017—which we all thought was the end of an era—she pulled a total 180. First, she popped up in the October 2024 return show. Then, she did it again in 2025. This wasn't some "legacy" walk where they hide the veteran behind a giant cape. She was front and center.
She wore two distinct looks in the most recent show. One was a golden, ethereal "morning light" set with massive wings that looked like they weighed more than she does. The second was a sultry black corset with a Brazilian-style bikini bottom. Seeing her interact with the crowd, you realize why she was an Angel for 17 years. She doesn't just walk; she connects. She’s blowing kisses, winking, and feeding off the energy like a rock star.
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It’s rare. Usually, the "new guard" of models like Gigi or Bella take the spotlight, but when Ambrosio hits the boards, everyone remembers who the blueprint was.
Why Everyone Is Still Obsessed With Her Style
If you look at her recent Vogue Brazil cover for January 2025—their 50th anniversary, no big deal—you see the "Forever on Vacation" mantra in action. She’s shot on the coast of São Paulo, wearing silk, organza, and raffia. It’s very high-fashion, but it’s still her.
Her "hot" factor usually boils down to three things:
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- The Boho-Chic Queen: She’s the unofficial face of Coachella. If you see someone in denim cut-offs, a vintage Porsche, and a red hoodie (like her 2025 Re/Done campaign), they’re probably trying to channel Ale.
- The Red Carpet Formula: She likes a slit. A big one. Whether it’s Balmain at the Grammys or Armani at an Oscar party, she usually goes for "sultry but expensive."
- The Beachward Bound: She’s almost always tanned. Like, "I live on an island" tanned.
The Real Secret to the "Ambrosio Glow"
Everyone wants the routine. Honestly, it’s kinda annoying how simple she makes it sound. She told Vogue that her best beauty treatment is just eight hours of sleep. Must be nice, right?
But she actually works. She’s been with the same trainer, Leandro Carvalho, since she was 24. They do a mix of samba, capoeira, and weights. She’s also obsessed with the Bar Method and Pilates Platinum in LA. She isn't a "natural-born fitness freak" though—she didn't even start working out until her first VS show.
She doesn't do the whole "starvation diet" thing either. She’s been quoted saying that if she starts a strict diet, "everything goes downhill." She drinks red wine with dinner and eats red velvet cupcakes with her kids. It’s that Brazilian philosophy: worship the curves, don't try to be a Barbie.
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Her Business: Gal Floripa
Instead of just being a face for other brands, she launched Gal Floripa in 2019 with her sister Aline and best friend Gisele. They grew up in Florianópolis, so they actually know swimwear. It isn't just a licensing deal. She built the infrastructure.
The brand is booming in 2026 because it feels authentic. When you see alessandra ambrosio hot in a bikini now, it’s usually one she designed herself. She’s transitioned from being the product to being the owner.
How to Capture That Energy
You don't need a $80 million net worth to get the vibe. Start with the "bombshell" hair and a lot of body shimmer—she uses Charlotte Tilbury Supermodel Body. More importantly, embrace the "forever on vacation" mindset. It’s less about the beach and more about the confidence to enjoy your life.
Go for a high-quality, comfortable swimsuit that actually fits your shape instead of trying to fit into a trend. Focus on functional fitness like yoga or Pilates that keeps you mobile rather than just "skinny." And maybe, like Ale, realize that a glass of wine and a good night's sleep is better than any expensive serum.
Actionable Steps for the Ambrosio Look:
- Invest in "Second Skin" Swimwear: Look for Lycra with UV 50+ protection, similar to her Gal Floripa line.
- Master the Beachy Wave: Use a sea salt spray and a wide-barrel wand, but leave the ends straight for that "I just stepped off a boat" look.
- Prioritize Humidity: She swears by humid climates for skin health. If you live in a dry area, get a high-quality humidifier for your bedroom.
- Mix Your Workouts: Don't just lift or just run. Mix in dance or "fun" cardio to keep your motivation from dying out.