You’ve probably seen the name Alejandra Tijerina popping up all over your feed lately, usually tied to some heavy reality TV drama or a viral TikTok clip. It’s funny how the internet works. One day you’re a local pageant queen in Sonora, and the next, you’re the center of a massive conversation about toxic relationships and reality TV strategy.
But if you’re looking for the "Nuestra Belleza" version of her, you might be a little confused. People often search for Alejandra Tijerina Nuestra Belleza expecting to find a former Miss Mexico winner. The reality is a bit more nuanced. She didn't actually win the national title, but her journey through the pageant world—starting with Nuestra Belleza Cajeme back in 2014—is exactly what set the stage for the chaotic, fascinating career she has today.
The Truth About the Nuestra Belleza Connection
Let’s get the facts straight because there’s a lot of noise out there. Alejandra Tijerina isn't a former Miss Universe, despite what some clickbait headlines might suggest. She’s a "reina de belleza" in spirit and history, but her crown was more local.
In 2014, she won Nuestra Belleza Cajeme. For those not deep in the pageant world, that’s a preliminary step in the state of Sonora. It’s a big deal locally, but it’s not the same as being the face of Mexico on the global stage.
She’s been very open about how "toxic" that period of her life was. In recent interviews, she’s admitted to losing 10 kilos in just two weeks because of the pressure to fit a certain mold. Imagine being 18, moving from Ciudad Obregón to Mexico City, and being told you aren't enough. It’s a lot. She actually almost made it into Mexico’s Next Top Model around that time too, but she backed out. Honestly? Probably for the best given how she describes her mental state back then.
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Why Everyone is Talking About Her Now
If she hasn't held a major pageant title in a decade, why is everyone Googling her in 2026?
It’s the La Casa de los Famosos All-Stars effect.
Alejandra went from being "that girl who did pageants" to a full-blown reality star. She was the ninth person evicted from the All-Stars season, and her time in the house was... well, it was a lot. She wasn't just there to look pretty; she was deep in the strategy. She even admitted after leaving that she worked with Manelyk González (a reality TV legend) to "take people out" for eight weeks straight.
But the real reason she’s trending isn't just the game. It’s her personal life.
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The drama with her boyfriend, the Arab tiktoker Massad, has become a massive talking point. Fans have been incredibly protective—or nosy, depending on how you look at it—accusing the relationship of being volatile. She’s had to navigate the weird space of being a public figure while everyone dissects her private life in real-time.
Beyond the Pageant Sash
Alejandra is more than just a headline about her boyfriend or a 2014 pageant win. She’s actually got a degree in Tourism Business Administration from the Instituto Tecnológico de Sonora (ITSON). It’s easy to forget that these people have lives and educations outside of the 24/7 cameras.
She also has a creative side that doesn't get much play in the tabloids:
- Pinkfroog: This is her pandemic baby. She started a business making personalized thermoses and cups.
- Acting: She’s been chipping away at an acting career for years, even appearing in Mi querida herencia.
- Modeling: She started at 13. That’s over a decade of being in front of a lens.
She’s a hustler. She’s been in Mexico City for 11 years now, knocking on doors and trying to turn that initial "Nuestra Belleza" spark into a long-term career. It hasn't been a straight line. It’s been messy, public, and occasionally controversial.
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What Most People Get Wrong
The biggest misconception is that she’s "just another influencer."
When you look at her history with Alejandra Tijerina Nuestra Belleza, you see someone who has survived the old-school, rigid beauty standards of the early 2010s and transitioned into the wild west of modern social media. She’s seen both sides. She’s experienced the "everything must be perfect" era of pageantry and the "everything is content" era of reality TV.
She’s also been very candid about her surgeries—specifically a breast reduction—which is a refreshing change from the "I just drink a lot of water" lies we usually get from celebs.
Actionable Insights: What to Watch For
If you’re following Alejandra’s career, keep an eye on these three things:
- The Acting Pivot: She’s clearly using reality TV as a springboard to get back into scripted television. Watch for her in upcoming Televisa or Telemundo projects.
- Digital Entrepreneurship: With her degree and her "Pinkfroog" experience, she’s likely to launch a more substantial brand soon. Influencer-led brands are the 2026 gold mine.
- The "All-Star" Legacy: Being part of an All-Star cast puts her in a different tier of fame. She’s no longer a "contestant"; she’s a "personality."
Alejandra Tijerina is a prime example of how the pageant-to-celebrity pipeline has changed. It’s no longer about winning the big crown; it’s about how you use the platform once the lights go down. Whether you love her or find the drama exhausting, you can’t deny she knows how to keep people watching.
The best way to support her (or any creator you follow) is to engage with her actual business ventures rather than just the tabloid drama. Check out her content on Instagram where she actually controls the narrative, rather than just the clips you see on TikTok.