Wait, who actually saw that coming? Most people tuning into La Casa de los Famosos All-Stars (LCDLF) in early 2025 were busy betting on heavyweights like Niurka Marcos or Manelyk González. Then came Alejandra Tijerina.
She wasn't a "legacy" player. She didn't have years of reality TV baggage trailing behind her like some of the others. Yet, by the time she was eliminated as the ninth participant, the "Alejandra estratega" (Alejandra the Strategist) narrative had completely taken over social media.
Who is Alejandra Tijerina and where did she come from?
If you didn’t follow the Mexican pageant circuit in the mid-2010s, the name might have sounded new. Alejandra is a 30-year-old model and actress from Sonora, Mexico. Specifically, she's a December baby—born December 28, 1994.
She wasn't just a face on a screen; she actually has a degree in Tourism Business Administration from the Technological Institute of Sonora (ITSON). That’s probably where that "estratega" brain started developing. Before the house, she was a Miss Mexico candidate representing Nuevo León and had a stint on the Televisa show Mi querida herencia.
But the real kicker? She entered the house as part of the "New Generation" housemates. In a house full of "All-Stars" who knew every camera angle and production trick, she was technically the underdog.
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The "Estratega" Label: What Really Happened Inside
People get weird about the word "strategy" in reality TV. They think it means being a villain. For Alejandra, it was about survival.
Early on, she managed to win the Head of Household (Líder de la Semana) in just the second week. She shared that win with Carlos Chávez, and it immediately put a target on her back while simultaneously earning her respect. You can’t just coast in a house with Niurka Marcos. Speaking of Niurka, Alejandra actually described her as a "pilar" (pillar) inside, comparing Niurka’s tough-but-tender personality to her own mother’s.
The elimination that broke the internet (sorta)
Honestly, her exit was a total mess for the fans. She was the ninth person to leave, and the vote was incredibly tight. We're talking razor-thin margins.
- The Percentages: When the final numbers dropped, Niurka had 23%, Rey Grupero had 20%, and Alejandra was trailing with 18%.
- The Reaction: Manelyk was visibly crushed. There were actual tears.
- The "Hubibi" Controversy: Outside the house, her personal life was making just as much noise as her game. Her relationship with a Middle Eastern tiktoker (often referred to as her "hubibi") sparked a lot of concern among fans who were worried about her well-being.
The Dania Méndez Friction
You can't talk about Alejandra La Casa de los Famosos without mentioning the Dania Méndez of it all. There was historical baggage there. Rumors of a 5-year-old feud followed them into the house.
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Alejandra, being Alejandra, tried to keep it classy. Post-elimination, she told People en Español that she had "closed that chapter" years ago. Whether that was true or just good PR is still debated in the comments sections of every LCDLF fan page. But in a house built on conflict, her refusal to dive into a messy "catfight" narrative actually made her stand out more.
What's Next for Alejandra?
She didn't win the $200,000 grand prize, but she didn't exactly lose either. Since leaving the show in April 2025, she’s been leaning hard into her acting career.
She has been studying with the legendary Luis Felipe Tovar, which is a pretty big flex in the Mexican acting world. She’s also transitioned into the role of a commentator for the show’s galas. It turns out, being "Alejandra estratega" is a great qualification for dissecting other people's games.
Actionable Insights for Fans and Aspiring Reality Stars
If you’re following Alejandra’s trajectory or just obsessed with the LCDLF format, here is the takeaway:
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- Don't ignore the "New Gen": In All-Star seasons, the newcomers often work harder because they have more to prove.
- Social Media vs. Reality: The "hubibi" drama shows how quickly a contestant's outside life can overshadow their internal game. If you're following a celebrity, look for their official statements before jumping on TikTok "worry" trends.
- The "Líder" Curse: Winning Head of Household early (like Alejandra did in Week 2) is a double-edged sword. It guarantees safety but forces you to show your cards too soon.
Alejandra Tijerina proved that you don't need to be the loudest person in the room to be the most discussed. Sometimes, just knowing how to play the game—and knowing when to walk away from a fight—is enough to cement your spot in the reality TV history books.
Now that she's out, the real question is whether her "New Generation" allies can survive the alliance of the "Cuarto Fuego" and "Cuarto Tierra" without her brain in the room.
Next Steps for You: Check out the latest gala replays to see Alejandra’s transition from player to analyst. If you're curious about the specific acting techniques she's learning, looking up Luis Felipe Tovar’s masterclasses will give you a good idea of the "method" approach she's taking to her post-reality career.