You’ve seen the gold bottle. It’s unavoidable in music videos, high-end nightclubs, and the Instagram feeds of the world’s wealthiest athletes. Jay-Z made it a household name, but if you’re standing in a liquor store or staring at a club’s bottle service menu, there’s only one question that matters. How much is Ace of Spades?
It isn't cheap. Not by a long shot.
Honestly, the price depends entirely on where you are. Buying a bottle to take home is one thing. Buying one at a Vegas club with sparklers and a drumline is a completely different financial animal. We’re talking about Armand de Brignac, a prestige champagne produced by the Cattier family. It has become the ultimate status symbol, often eclipsing older legends like Dom Pérignon or Cristal in terms of sheer "flex" factor.
The Retail Reality: What It Costs at the Store
If you walk into a high-end wine shop, you're looking at a base price that starts around $300 to $350. That’s for the standard Gold Brut.
Prices fluctuate. Some days you might find a deal for $299 at a massive wholesaler, but usually, taxes and shipping push that closer to $400. This is the entry point. It’s the bottle everyone recognizes—the "Gold" Ace. But the brand doesn't stop there.
The Rosé version? That usually jumps up to about $450 or $500. Then you have the Blanc de Blancs (made entirely from Chardonnay) and the Blanc de Noirs (the rarest of the bunch). If you’re hunting for the Blanc de Noirs Assemblage Three, prepare your credit card. You're looking at $1,000 to $1,200 per bottle at retail. It’s limited. It’s hard to find. It’s expensive because the production runs are tiny compared to the Gold.
The Club Markup: A Different World
The club is where the "Ace of Spades price" gets truly wild. Nightclubs don’t sell at retail. They sell "the experience."
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In a mid-tier city, a bottle of Gold might run you $800 to $1,200. In Miami, Vegas, or New York? Double it. It is not uncommon to see the Gold Brut listed for $1,500 to $2,500 on a bottle service menu.
Why the massive jump?
Real estate. You aren't just paying for fermented grape juice. You’re paying for the table, the security, the attention, and the fact that you’re sitting in a booth that costs the club thousands of dollars an hour to maintain.
Then come the "Midas" bottles. These are the massive 30-liter behemoths. A standard bottle is 750ml. A Midas is 40 standard bottles in one. In 2011, a high-roller at a British nightclub famously spent over $190,000 on a single Midas bottle of Ace of Spades. Today, if you could even find a club with one in stock, you’d be looking at a bill north of $250,000.
Is the Juice Actually Worth the Squeeze?
Wine critics are a tough crowd. For a long time, the "wine elite" dismissed Armand de Brignac as a marketing gimmick. They saw the gold-plated bottle and assumed it was covering up mediocre champagne.
They were wrong.
In a famous blind tasting by Fine Champagne magazine, the Armand de Brignac Brut Gold actually took the number one spot out of 1,000 champagnes. It beat out the 2000 Dom Pérignon and the 2002 Roederer Cristal. That changed the conversation.
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The Cattier family has been making wine since 1763. They know what they’re doing. They use a blend of three vintages for every bottle—a "trio" approach that ensures consistency and depth. While you're definitely paying a "cool tax" for the brand name and the Jay-Z association (who bought the brand in 2014 before selling a 50% stake to LVMH in 2021), the quality of the liquid is objectively high.
It’s rich. It’s creamy. It has those brioche and toasted nut notes that champagne lovers crave. But let’s be real: most people buying it aren't swirling it in a glass to detect "hints of apricot." They’re pouring it because it looks like a million bucks.
Breaking Down the Variants
Not every Ace is the same. If you’re shopping, you need to know which color means what.
- Gold (Brut): The flagship. Most common. Balanced and lively.
- Rosé: Pink bottle. Smells like strawberries and smoke. Much more expensive because Rosé production is more labor-intensive.
- Silver (Blanc de Blancs): 100% Chardonnay. It’s crisp, acidic, and very "clean." It’s a favorite for people who actually like drinking champagne with food.
- Green (Masters Edition): Released for the Masters Tournament. It’s the same liquid as the Gold, just in a green bottle. Collectors love these.
- Black (Blanc de Noirs): The "Holy Grail." Ultra-limited. If you see this for under $800, it’s probably a mistake. Buy it.
The "Jay-Z" Effect on Value
Value is a funny thing in the luxury world. Before 2006, almost nobody knew what Armand de Brignac was. Then Jay-Z featured it in the "Show Me What You Got" video after a public fallout with the makers of Cristal.
Ever since then, the brand has been tied to hip-hop culture and success. This branding is what allows LVMH (the same company that owns Moët & Chandon) to keep the price floor so high. They don't want it to be "affordable." If everyone could buy it, the bottle would lose its power in the VIP section.
The "price" of Ace of Spades is essentially a gatekeeper. It signals that you belong to a certain tier of spending.
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How to Buy It Without Getting Ripped Off
If you’re determined to own a bottle, don't just buy the first one you see. Prices vary wildly by state and retailer.
- Check Big Box Wholesalers: Sometimes Costco or Total Wine gets a shipment. When they do, the price is usually the closest to "fair" you'll find.
- Verify the Box: A real Ace of Spades comes in a black wooden lacquered box with a velvet lining. If someone is selling "just the bottle" for a low price, be suspicious.
- Check the "Or" (Gold) Plate: The labels are real pewter, applied by hand. They should feel heavy and slightly textured.
- Avoid "Club" Pricing: Seriously. Unless you have money to burn, buy it at a retail store and drink it at home. You’ll save $1,000.
Looking Forward: Will Prices Keep Rising?
With LVMH (Moët Hennessy) now steering the ship, the price isn't going down. They are masters of luxury scarcity. As the global demand for prestige champagne grows—especially in markets like China and Southeast Asia—the secondary market for rare editions like the Blanc de Noirs is likely to skyrocket.
In 2026, we are seeing a shift toward "smaller" luxury, where people buy one $400 bottle instead of ten $40 bottles. Ace of Spades fits this trend perfectly. It’s a "once-a-year" purchase for many.
Next Steps for the Savvy Buyer
If you're ready to pull the trigger, start by checking Wine-Searcher or Drizly (if available in your area) to get a baseline for your local market. Don't pay more than $375 for a Gold Brut unless it's a holiday weekend or you're in a remote area. If you're looking for an investment, track down the Blanc de Noirs Assemblage Four—it’s the kind of bottle that tends to appreciate in value among collectors.
Lastly, remember that temperature matters. If you spend $400 on a bottle, don't serve it ice-cold. Let it sit out for ten minutes after taking it out of the fridge. At about 50°F ($10°C$), the flavors actually open up, and you can finally taste why the wine critics stopped laughing.