If you’ve spent any time driving through the winding, canopy-covered roads of North Atlanta, you know that addresses aren't just numbers. They’re statements. But 1001 West Paces Ferry Road is a bit different from the rest of the mega-mansions lining that stretch of pavement. Most people know it as the Paces 88 site or the location of the St. Regis Atlanta, but there’s a lot more to the story than just luxury condos and high-end cocktails. It's basically the epicenter of Buckhead’s "Main and Main" identity.
Buckhead changes fast. Honestly, it’s hard to keep up with what’s being torn down and what’s being rebranded. Yet, 1001 West Paces Ferry remains the constant anchor. It represents the shift from old-school Atlanta wealth—think sprawling lawns and hidden gates—to the new-money vibe of vertical living and walkable luxury. You’ve got the intersection of West Paces Ferry and Peachtree Road right there, which is essentially the most expensive dirt in the Southeast.
What’s Actually at 1001 West Paces Ferry?
Let’s get the logistics out of the way. When people search for this address, they’re usually looking for one of three things: the hotel, the residences, or the specific restaurants housed within the complex.
The St. Regis Atlanta is the primary occupant. It opened back in 2009, right when the economy was, frankly, a total mess. People thought it was a gamble to open a Five-Star hotel in the middle of a housing crisis. It wasn't. It worked because the location is bulletproof.
The building itself is a massive neo-classical structure that looks like it belongs in a European capital rather than a Southern suburb. It houses over 150 guest rooms and a collection of private residences that occasionally hit the market for eye-watering prices. We’re talking $5 million to $10 million+ for a condo. It’s wild. But you’re paying for the 30305 zip code and the ability to walk downstairs to a world-class spa.
Then there’s the dining. Atlas is the big name here. If you’re into fine dining, you probably already know about their art collection. They have real Picassos and Chagalls on the walls. It’s not a gimmick; it’s part of the Lewis Collection. Eating a Wagyu ribeye while staring at a multi-million dollar masterpiece is a very specific kind of Atlanta experience.
The Real Estate Reality of West Paces Ferry
Why does this specific spot matter so much?
💡 You might also like: Why Every Mom and Daughter Photo You Take Actually Matters
Location.
You’re literally steps away from The Shops Buckhead Atlanta (formerly Buckhead Village District) and the Atlanta History Center. It’s the "walking" part of a city that famously hates walking.
If you look at the tax records or the Zillow history for 1001 West Paces Ferry, the appreciation is staggering. When the residences first sold, the price per square foot set records for the city. Even with new developments like the Waldorf Astoria or the Graydon nearby, 1001 West Paces remains the "it" spot. It’s about prestige. It’s about the fact that the valet line usually looks like a high-end European car show.
Common Misconceptions About the Area
A lot of people think West Paces Ferry is just one long line of houses. It’s not. It’s a mix. You have the Governor’s Mansion just down the street at 391 West Paces, which gives the whole corridor a sense of permanent security and "old guard" status.
But 1001 is where that old guard meets the international crowd.
There's a misconception that these luxury high-rises are empty investments for foreign buyers. While that happens in New York or Miami, the St. Regis residences are mostly occupied by actual locals—people downsizing from 15,000-square-foot homes in Tuxedo Park who want the same level of service without the headache of a three-acre lawn.
📖 Related: Sport watch water resist explained: why 50 meters doesn't mean you can dive
They want the "lock and leave" lifestyle. Basically, they want to be able to fly to Palm Beach for the weekend and not worry about a pipe bursting or the pool needing chlorine.
Architecture and Design Nuance
The design of 1001 West Paces Ferry was handled by RABUN, a firm known for hospitality architecture. They didn't just build a box. The building features a signature "H" shape, which allows for more corner windows. This is a big deal in real estate because corner units have higher resale values.
The materials used aren't cheap knock-offs. We’re talking real limestone, high-quality granite, and custom millwork. If you walk into the lobby, the smell is the first thing you notice—it’s a custom scent designed for the brand. It sounds pretentious, but it works to create an atmosphere of total exclusion from the noise of the city outside.
The Economics of the 30305 Zip Code
Let's talk money, because you can't talk about this address without it.
Buckhead’s economy is a beast. Despite discussions about cityhood or crime rates that pop up in the news, the commercial value of the West Paces corridor has stayed incredibly resilient.
- Average Condo Price: Generally starts around $1.5M for the smallest units and scales up rapidly.
- Property Taxes: If you live at 1001 West Paces, expect your annual tax bill to be more than most people’s annual salary.
- Impact on Local Business: The presence of high-net-worth residents at this address fuels the high-end retail ecosystem nearby. Whole Foods, Chops Lobster Bar, and Umi wouldn't be what they are without this specific concentration of wealth.
Is it Worth the Hype?
It depends on what you value. If you want privacy and a yard, 1001 West Paces Ferry is your nightmare. You’re living on top of other people, even if those people are CEOs and celebrities.
👉 See also: Pink White Nail Studio Secrets and Why Your Manicure Isn't Lasting
But if you value service—if you want a butler to bring you coffee at 4:00 AM or a concierge who can get you a table at a "fully booked" restaurant—then there’s nowhere else in Atlanta that competes. It’s the closest thing the South has to the lifestyle of the Upper East Side.
Navigating the Area Like a Local
If you’re visiting the address for a meeting or a stay, don't just stay inside the building.
- The Garden Room: It’s an extension of the property and arguably one of the most photographed spots in the city. It’s an indoor-outdoor bar that feels like a greenhouse. Get a reservation way in advance.
- The Swan House: It’s a three-minute drive away. Even if you aren't a history buff, the architecture is stunning.
- The Traffic: It’s bad. Avoid the intersection of Peachtree and West Paces during 4:30 PM to 6:30 PM unless you enjoy sitting in your car looking at other people's bumpers.
Future Outlook for 1001 West Paces Ferry
The building isn't going anywhere. While newer "ultra-luxury" towers are being proposed, the footprint of 1001 West Paces is historically significant for the modern era of Atlanta. It marked the moment Buckhead decided to become a vertical city.
Expect to see continued renovations of the interior units. As the building ages, owners are stripping out the 2009-era dark woods and replacing them with the light, airy, minimalist "California Contemporary" look that’s popular now.
Actionable Next Steps for Interested Parties
If you're looking into 1001 West Paces Ferry for residential or business reasons, do the following:
- Check the Off-Market Listings: Many of the best units here never hit Zillow. You need a broker who specializes in "Atlanta Luxury" to find the quiet listings.
- Review the HOA Covenants: High-rise living comes with rules. If you have three large dogs or want to renovate with loud construction, check the bylaws first. They are strict.
- Dine at Atlas First: Before committing to the area, spend an evening at the bar or the restaurant. It gives you a feel for the "vibe" of the residents and the level of service you can expect daily.
- Monitor the Paces Ferry Infrastructure: Stay updated on local zoning meetings. Any changes to the Peachtree-West Paces intersection directly impact the property value and accessibility of this specific address.