You’re driving down U.S. 1 in Jupiter, Florida, and the vibe shifts. It’s not just the salt air or the sight of the iconic red lighthouse. There’s a specific kind of gravity pulling cars toward a spot on the Loxahatchee River. That spot is 1000 North, and while it's technically a partnership of several high-profile heavy hitters, everyone basically knows it as Michael Jordan’s restaurant in Jupiter.
It opened back in 2018. Since then, it has managed to dodge the typical "celebrity restaurant" curse where the hype outlives the food.
Jupiter is a weird, wonderful place. It’s where the ultra-wealthy go to wear flip-flops and pretend they aren't worth nine figures. You have Tiger Woods’ place, The Woods, just down the road. You’ve got Ernie Els and Justin Thomas floating around. But 1000 North feels different. It’s a bit more "suit-jacket-optional-but-highly-encouraged." It reflects Jordan himself—competitive, polished, and unapologetically high-end.
The Reality of the "Michael Jordan Restaurant Jupiter" Connection
Let’s be clear: MJ isn't back in the kitchen flipping wagyu burgers.
He’s part of an ownership group that includes some massive names like Ernie Els, Bill Terlato of the Terlato Wine Group, and developer Ira Fenton. This isn't a Planet Hollywood. You won't find his jerseys framed on the walls or "Space Jam" playing on a loop in the lobby. Honestly, that’s why it works. It’s a serious culinary destination that just happens to have the greatest basketball player of all time on the masthead.
The architecture is striking. It’s a $13 million build that occupies a prime piece of real estate overlooking the inlet. If you’re lucky enough to snag a seat on the terrace at sunset, you’re looking at one of the best views in the Sunshine State. The lighthouse glows, the water turns that deep navy, and for a second, you forget that your steak costs more than a decent pair of Jordans.
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What’s Actually on the Menu?
People come for the name, but they stay for the bourbon-poached lobster. The menu is "Modern American," which is a fancy way of saying they take classics and make them very expensive and very delicious.
You have the raw bar, obviously. It’s Florida. You have to have stone crab claws when they’re in season. But the steaks are the real draw. We’re talking wet-aged and dry-aged cuts that are seared with a precision that would make a Bulls coach nod in approval.
- The 1000 North Burger: It’s wagyu. It has balsamic onions. It has white cheddar. It’s basically a religious experience for people who take beef seriously.
- The Seafood Tower: It’s a structural marvel. Oysters, shrimp, crab—it’s the kind of thing people take photos of for ten minutes before actually eating.
- The Wine List: Since Bill Terlato is involved, the wine list is massive. It’s not just a list; it’s a book. If you want a rare vintage that costs as much as a used Honda, they’ve got you covered.
The Secret Club Within the Restaurant
Here is the thing most people don't realize about Michael Jordan’s restaurant in Jupiter: there are actually four distinct experiences under one roof.
First, you have the Tavern. It’s a bit more relaxed, a bit more "I just got off my boat." Then you have the Main Dining Room, which is where the white-tablecloth magic happens. Then there’s the Terrace, which is all about that breeze.
But the real mystery is The Club at 1000 North.
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It’s private. Members only. It has its own entrance and a separate lounge. This is where the real heavy hitters hang out. It’s where Jordan is most likely to be found when he’s in town, away from the prying eyes of fans hoping for an autograph on a napkin. The membership isn't cheap, and the vetting process is exactly what you’d expect for a place where MJ hangs his hat. It’s about privacy. In a world where everyone has a smartphone camera, 1000 North provides a sanctuary for people who just want to eat their sea bass in peace.
Is It Actually Worth the Hype?
Honestly, it depends on what you’re looking for. If you want a cheap burger and a loud sports bar, this is not it. Go to a local dive.
If you want to feel like you’ve "arrived," then yes. It’s worth it. The service is choreographed. The servers know the menu better than you know your own family. There is a level of intentionality in everything from the lighting to the weight of the silverware. It’s a "flex" restaurant, but it’s a flex that delivers on the promise of quality.
Critics sometimes complain that it’s too pricey. And yeah, it is. But you aren't just paying for calories. You’re paying for the atmosphere, the security, the view, and the proximity to greatness. It’s a business model built on the "Jordan Brand"—excellence as a baseline.
Why Jupiter?
You might wonder why Jordan chose Jupiter instead of, say, Miami or Palm Beach.
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Jupiter has become the unofficial capital of the professional golf world and a hub for high-net-worth individuals who prefer a slightly slower pace. Jordan lives nearby in the ultra-exclusive Bear’s Club. He’s a regular fixture in the community. Opening 1000 North wasn't just a business move; it was a lifestyle move. He wanted a place to eat that met his standards.
The restaurant also capitalizes on the massive growth of Northern Palm Beach County. This area isn't the sleepy fishing village it was thirty years ago. It’s a powerhouse.
Navigating Your Visit
If you’re planning to go, don't just show up on a Saturday night and expect a table. That’s a rookie mistake.
- Reservations are mandatory. Use OpenTable or call well in advance, especially during "the season" (January through April).
- Dress the part. While they won't kick you out for wearing nice jeans, most people are dressed to impress. Think "coastal chic."
- The Tavern is the "hack." If the main dining room is booked, the Tavern offers a slightly different, more approachable menu but with the same high-level execution.
- Arrive early. Give yourself time to grab a drink at the bar. The cocktail program is sophisticated, and the view of the water is better when you aren't rushing to sit down.
The Verdict on 1000 North
Most celebrity-backed ventures fizzle out after the initial "Look who's behind this!" phase wears off. 1000 North has avoided that by focusing on being a great restaurant first and a celebrity haunt second. The food stands on its own. The location is unbeatable.
Whether you’re a die-hard Bulls fan or just someone who appreciates a perfectly medium-rare ribeye, this place occupies a unique spot in the Florida dining scene. It’s polished. It’s expensive. It’s Jupiter.
Actionable Next Steps for Your Visit
- Check the Sunset Times: Time your reservation for 30 minutes before sunset to catch the lighting change over the Loxahatchee River.
- Review the Wine List Online: It’s overwhelming in person. If you’re a connoisseur, do your homework on their website first.
- Parking: They offer valet. Use it. Parking in that specific stretch of Jupiter can be a nightmare.
- Explore the Area: If you’re making a night of it, take a walk by the Jupiter Inlet Lighthouse before dinner. It’s right there and provides the perfect backdrop for the evening.